One of The Best Customer Experience Management Software for Solopreneurs and Small Businesses
August 24, 2021
One of The Best Customer Experience Management Software for Solopreneurs and Small Businesses
Score 10 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
At Dignified Hedonist, ActiveCampaign is essential to our core customer experience processes. We rely on ActiveCampaign to properly welcome every new contact who opts to learn more about our business, to allow us to segment leads and deliver hyper personalized correspondence, and to build relationships. ActiveCampaign also plays nicely with other software that we use, so we're able to build up a comprehensive picture of our audience in order to better serve them in more relevant ways.
- Build flexible automated campaigns on an intuitive whiteboard system
- Provides many "recipes" - prebuilt automations - for common small business use cases
- Detailed, short tutorials, an extensive knowledge base, and regular onboarding and training webinars
- Extremely good customer support
- Integrates with most best in class tools and software easily
- Excellent customer segmentation abilities with tags
- Robots can crack embedded ActiveCampaign forms - beware, be sure to activate captcha and other security features
- It's unclear as to whether you can set default fonts and font sizes for emails; it's frustrating to have to reset this every time
- ActiveCampaign could invest more time in design elements. Available fonts are limited, email styling is limited, visual design features are clunky and not intuitive.
- 100% list growth through integration with lead capture software
- New income generated through personalized email welcome sequence
- Higher levels of engagement with our audience
- Audience segmentation for greater relevance
We started out using Mailchimp, which worked well enough for the beginning stages of our business. However, it became clear that Mailchimp was limited, especially when it comes to building more sophisticated automated campaigns.
We evaluated GetResponse and MailerLite at the same time as ActiveCampaign, and ultimately chose ActiveCampaign because it had high level capabilities with tiered pricing based on list size - there was a plan that was a perfect fit for our stage of business.
Keap stacks up favorably in our view next to ActiveCampaign - Keap Max Classic has powerful automation capabilities. However, more power at Keap means more money right out the gate.
Ultimately, ActiveCampaign was a perfect balance of feature set and pricing that matched our current stage of growth.
Keap stacks up favorably in our view next to ActiveCampaign - Keap Max Classic has powerful automation capabilities. However, more power at Keap means more money right out the gate.
Ultimately, ActiveCampaign was a perfect balance of feature set and pricing that matched our current stage of growth.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes