Great product, but it has some limitations
August 20, 2021

Great product, but it has some limitations

Kevin Mol | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Currently we are using ActiveCampaign mainly as our CRM system. We migrated from the free version of EngageBay. The reason for our migration was that we want to upscale in both automation and marketing. This is something that ActiveCampaign filled perfectly, one interface where we can see everything, such as notes but also emails back and forth. With the deal pipeline system we can adjust it just how we like so that everything can run smoothly. Another big plus of ActiveCampaign is that it has great triggers & actions in Zapier.

Pros

  • Automation
  • Customer Support
  • User Experience

Cons

  • More advanced automation tools (multiple 'ifs' in the automation. Now it is only if / else)
  • Importing notes from other CRMs
  • Time saving

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great in what it offers. They have great support, and awesome features.

However there are certain limitations. For instance, calculating total user lifetime value is not possible without removing another feature.
Another part that is limited is the automation, it is fairly basic. Multiple if's and lookup tables are not possible. If I would need to describe it, it is WET automation and not DRY automation.

It is an awesome tool, but know that there are limitations in mandatory features.

ActiveCampaign Feature Ratings

6.8
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
2
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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