Item: ActiveCampaign
Rating: 9
Author: Kevin Mol

Use Cases and Deployment Scope

Currently we are using ActiveCampaign mainly as our CRM system. We migrated from the free version of EngageBay. The reason for our migration was that we want to upscale in both automation and marketing. This is something that ActiveCampaign filled perfectly, one interface where we can see everything, such as notes but also emails back and forth. With the deal pipeline system we can adjust it just how we like so that everything can run smoothly. Another big plus of ActiveCampaign is that it has great triggers & actions in Zapier.

Pros and Cons

Automation
Customer Support
User Experience

More advanced automation tools (multiple 'ifs' in the automation. Now it is only if / else)
Importing notes from other CRMs

Return on Investment

Time saving

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

ActiveCampaign is great in what it offers. They have great support, and awesome features.

However there are certain limitations. For instance, calculating total user lifetime value is not possible without removing another feature.
Another part that is limited is the automation, it is fairly basic. Multiple if's and lookup tables are not possible. If I would need to describe it, it is WET automation and not DRY automation.

It is an awesome tool, but know that there are limitations in mandatory features.

Great product, but it has some limitations

Software Version

Overall Satisfaction with ActiveCampaign