Awesome automation Saas that will streamline your business!
August 30, 2021

Awesome automation Saas that will streamline your business!

April Greer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for our client automation sequences in their follow-up marketing and drip series, and we couldn't be happier. It's so simple and straightforward to set up, and they love how much they can automate their businesses.

We also love how well it integrates with other software through Zapier and direct integrations. It's powerful enough for complex, conditional flows and simple enough for basic use.

Cannot recommend it highly enough!

  • Automated email series
  • Complex logic
  • Intuitive user interface
  • Excellent integration with other software
  • Better email template & GUI email builder - particularly with regards to font usage
  • Faster load times between screens
  • Lacks ability to "test send" all emails in an automation at once
  • Automates email sending - reducing the need for support and fulfillment staff
  • Simplifies our tech stack - reducing our overall Saas costs
  • Simple, intuitive user interface so we do not need to hire IT or developer contractors
I've also used various WordPress member management systems as well as Infusionsoft (Keap) and Kartra.

ActiveCampaign is leaps and bounds above anything you can use in WordPress as well as Keap, which has jokingly been referred to as Confusionsoft. It's much more intuitive, doesn't require a lot of technical setup, and just works. The logic flow is SOOOOOO much better as well!

Kartra is a closer comparison, but it's my understanding for the same features it can be much more expensive.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is perfect for solopreneurs and businesses who want to automate a lot of their engagement but still make it feel warm and personal. Things like:
  • Post-purchase fulfillment emails
  • Pre- and post-workshop marketing series
  • Regularly published newsletters / emails
  • High-ticket sales deals
  • As a CRM
It works really well with:
So it's really great as an automated sales funnel tool!

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
10
Social profile integration
Not Rated
Dashboards
7
Standard reports
7
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated