Strong Capabilities and Customization without Enterprise Pricing
September 10, 2021

Strong Capabilities and Customization without Enterprise Pricing

Kim McCumber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Overall Satisfaction with ActiveCampaign

I currently manage ActiveCampaign on behalf of a small firm in the legal space, and it serves as a great example of the capabilities of the platform. ActiveCampaign is used for everything from initial contact with prospects through the entire acquisition process.

We leverage forms for in-house contact creation with a large number of custom fields, highly-segmented automation to get prospects through the appropriate processes, automated emails when relevant (to leads as well as internal emails), and the CRM platform as the primary method for keeping track of all prospects, past and present.
  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
  • Provided a platform to develop significant in-house capabilities through internal forms and emails.
  • Gives users across the business a place to review information about prospects and clients.
  • Allowed us to create custom workflows that reduce the amount of manual work so that time can be spent elsewhere.
ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a solid platform for businesses that need a significant level of customization but don't want to use enterprise platforms. It's a great tool for those looking to do more than send email sequences, especially if segmentation and tracking custom information is important to the business. ActiveCampaign also has a large library of integrations that may be important to some businesses.

If you're just looking to send out a simple series of emails, ActiveCampaign is likely more than you need.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
Not Rated
Data quality management
6
Automated sales alerts and tasks
9
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
7
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated