You won't regret investing in ActiveCampaign
September 10, 2021

You won't regret investing in ActiveCampaign

Kim Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign saves so much time & allows us to provide superior service to our clients after settlement, including thank yous, reminders & introducing key contacts at specific stages.
It is also really beneficial as a marketing solution & we specifically use it for webinars - reminders, follow-ups, etc.
It is mainly used by 1 person/department but benefits many other departments.
My favorite feature has to be the SMS integration with Twilio.
  • Service - Awesome live chat
  • Integrations
  • Ease of use
  • Two way messaging with Twilio would be beneficial
  • Responses from Twilio Messages showing in the client contact history
  • A way to set specific timeframes for email/Twilio SMS so you don't have to add a waiting stage before each step of an automation
  • Ability to update email signature with one click (i.e. not going individually into every email
  • It has allowed us to automate webinars which have had a significant impact on our sales
  • It has allowed us to automate an email about a referral scheme, which has brought in more clients
  • It has meant that we spend less time organizing & individually communicating with clients, meaning less wage expenditure
Hubspot seemed really complicated, I found ActiveCampaign much easier to set up & the support is instant & well above expectation. Hubspot sales team are very pushy & it makes me feel really uncomfortable - they still contact me a year after advising it wasn't the right fit. It is also about 10 x the cost of ActiveCampaign.
Mailchimp is too basic.
I love the way ActiveCampaign is set out, just makes it so easy to follow.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you need to automate SMS/email based on an action someone has taken, it works really well. I think it's best for service-based businesses.
My partner has an e-commerce business & we decided it wasn't really suitable for his needs.
It's affordable for even small businesses & a worthwhile investment

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
8
A/B testing
8
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
8
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated