Item: ActiveCampaign
Rating: 10
Author: Dan Elson

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

I use it for my agency and on behalf of my clients. We want to keep front and mind and in contact with leads and existing customers and ActiveCampaign allows us to do this, it gets our emails delivered into their inboxes and that's half the battle! Super easy to use, my VA who have limited experience with marketing tools uses it too.

Pros and Cons

Pros

Sends emails
Automations
Easy to use
Friendly team to access if you require support
Gets into the inbox
Looks nice to end user

Cons

Lots of stuff I pay for and I don't use
Maybe webinars to "sell" the benefits of the additional plans and features
Automated invoices sent to my email address

Return on Investment

High for me
High for my clients
Gets the job done

Alternatives Considered

Mailchimp

Others don't come close. Moved a client over from Mailchimp as it was more expensive, limited, didn't allow you to select multiple lists so you had to waste time sending and duplicating campaigns which were annoying! This is the best solution for emails and I recommend it to anyone that is looking for that service.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

WordPress, Mailchimp, ClickFunnels

Likelihood to Recommend

Does exactly what I require of it. Highly recommend it to all my clients. It sends emails and that's what I was looking for. Been using it for years, use it myself, and for my clients who want to keep in contact with leads and existing customers.

ActiveCampaign Feature Ratings

ActiveCampaign Support

ActiveCampaign Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None

Using ActiveCampaign

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

sending emails
managing your list
duplicating campaigns to easily send emails to multiple lists (saves time)

Difficult Tasks

none that i use

Mobile Interface Availability and Impressions

Yes, but I don't use it

Usability

Never experienced any problems which it, works every time which is what I need.

Comments

Please log in to join the conversation

Looking for a reliable and easy to use email marketing solution? You need ActiveCampaign!

Software Version