Intuitive Customer Communication and Automation
September 10, 2021

Intuitive Customer Communication and Automation

Anthony Ellis Cameron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We are using ActiveCampaign for marketing automation and research purposes. We send email campaigns to promote products and services and we create automated email sequences based on actions taken by our customers. Lastly, we use it as a database for when we need to make 1-on-1 outreach phone calls to our customers.
  • Email and Task Automation
  • Easy and intuitive interface
  • Segmentation
  • Integration of internal features
  • Compatibility with 3rd party apps
  • Their conversations app / chat bot add-on is a bit basic
  • It's helped us create an elite customer retention rate
ActiveCampaign is much simpler, more intuitive, more modern, more dynamic and much more robust than any other platform I've used,

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is best suited to a business that wants to analyse their customer behaviour and create intuitive automation that meets their specific needs. More importantly, the interface is so simple and intuitive that you don't need to hire a tech expert to do it. Their support system is also the best I've ever experienced. You get a fast response and they are very technically astute.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
7
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated