Great automations and email marketing tool
May 31, 2022

Great automations and email marketing tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign as a CRM, it's segmentations to send the right information to each subscriber. We use automation when new users subscribe and in our launches. And we use the campaigns to send newsletters regularly.
  • Automation Workflows
  • Contact Segmentations
  • Crm
  • Lead Scoring
  • Integrations
  • Form option creation
  • Lead scoring included in all plans
  • Free version
  • Lead Management
  • Strong segmentations
  • Complex Workflows
ActiveCampaing is a more complete tool. You can create complex automation workflows or use its templates. It integrates with plenty of tools through its API. It makes it easy to do A/B tests in your campaigns or in the automation workflows. The lead scoring is very useful though it's not available in all plans.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is a great email marketing and automation tool but it's not the cheapest. It's great for projects who strongly bet on this kind of feature as marketing communications. If you only want to send a newsletter every now and then, you probably won't profit from all its possibilities.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
6
A/B testing
9
Mobile optimization
6
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
9
Dashboards
7
Standard reports
7
Custom reports
7
API
9
Role-based workflow & approvals
9
Customizability
7