ActiveCampaign is the most powerful email marketing automation tool
Updated January 26, 2024

ActiveCampaign is the most powerful email marketing automation tool

Rogelio Salinas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

The principal reason i use ActiveCampaign is because all the automation possibilities, seriously they have the most robust email marketing tool, they have the lemma "Using ActiveCampaign is like having an employee working for you" and that is super true! I use ActiveCampaign to communicate with my leads about monthly online events, and look at this, I just have to change the date event in my automation and all the reminders and important emails will be sending automatically in the correct dates around the date event. I have used almost every email marketing tool that you can find on internet, and trust me, you will not find a really automation tool like ActiveCampaign.

Pros

  • Automation: That is the power of ActiveCampaign, I personally use forms that once my leads fill, they enter in a very robust automation about an online event, and all the reminders work around that event.
  • Interface: Although ActiveCampaign be a very robust automation tool, they have a friendly interface that everyone can learn to use in 1 day.
  • API connection: I use ActiveCampaign with Hotmart, and once a client abandoned my cart, ActiveCampaign send the sequence to remind my client to complete the purchase. Is very ease to use and always work very well!

Cons

  • Pricing: ActiveCampaign is a very good tool, but the pricing is really high when you are escalating your business. I think that is only the my complaint
The reason why ActiveCampaign is really the best option in the market, is simple, AUTOMATION, when you are able to reduce the hours of work because ActiveCampaign, that is when i realize the price is worth it. - Automation - A very well integration system with almost every platform

Overall Satisfaction Continued

  • I am having a ROI above 3 because the clearly comunication with my leads inside the automation
The really big difference between ActiveCampaign the the competition, is the power of the automation that you can get with AC.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign Feature Ratings

9.9
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
8.7
Dashboards
8
Standard reports
8
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10
Third-party software integrations
10

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