Item: ActiveCampaign
Rating: 9
Author: Verified User

Overall Satisfaction with ActiveCampaign

Use Cases and Deployment Scope

ActiveCampaign provides an all round solution to optimising the entire customer journey, from enquiry through to advocate. It seamlessly integrates with other platforms (eg Stripe) and brings all customer intelligence into one central hub. It also allows sales and marketing to work together and provides visibility across multiple internal functions.

Pros and Cons

Pros

Email automation
Custom fields
Sales pipelines

Cons

Reporting

Return on Investment

Ability to track leads
Good conversion rate

Usability

I find it simple and intuitive as a user. The dashboards are easy to navigate and information is structured logically. There’s nothing worse than having to learn a new system but I found it was easy to get straight into using ActiveCampaign.

Alternatives Considered

Salesforce CMS, ConvertKit, MailerLite and Mailchimp

Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses needing a simple email platform.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Kajabi, ClickFunnels

Likelihood to Recommend

Well suited for organisations which adopt different customer experiences based on behaviour. It provides the perfect platform for customer engagement and nurture. Could be overly complicated for smaller organisations which don’t need the segmentation or companies looking for a CRM which can process social media efforts. Non profits might prefer a system more focused on impact reporting.

ActiveCampaign Feature Ratings

Comments

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Brilliant platform for customer engagement

Software Version