Great tech with differentiated ability to measure user duration

ActivTrak is a key dataset for our product analytics efforts. Measuring duration of web app users is exceptionally difficult without this tool. With ActivTrak, we are able to assess how long users spend on different page paths around our app, assess how product enhancements impact this, and gain crucial intelligence for how we should think about mapping out processes and planning our product roadmap.

Assisted with people management and ability to measure inputs vs. outputs with a data-driven approach.

Generated crucial intelligence for time spent on and off web app, helping us build accurate process maps.

Helped us improve our ability to assess positive vs. negative impact of product and process changes - again, backed by data.

This is not very relevant to us.

Hugely. ActivTrak gives us crucial data on duration spent by our team on key inputs and the ability to compare this to the outputs that matter most. We are able to leverage data to build out accurate process maps that help us make better decisions when it comes to both product and process. Finally, we are able to quickly assess if changes to product and process have a positive or negative impact and where.