Unless your website is large, avoid Adobe Analytics
Overall Satisfaction with Adobe Analytics
While there are supposedly very informative reports on conversions and revenue, we rarely have access to this type of data. This is either due to no information from the implementation of Adobe Analytics, or simply an inability to clearly identify these metrics.
- Access to all data points with no sampled reports
- Time intervals don't remain intact across report tabs. This means every time I open a new report, I have to reset the time intervals I desire.
- The most important metrics (conversions, revenue, events) are hard to find and even more difficult to add to your reports. This makes the final analysis for channels, campaigns, and other marketing endeavors much less informed than you'd want from your analytics platform.
- Once Adobe is set up, there are no ways to edit or add aspects to your platform. Flexibility is not a strong suit overall for this platform.
- Lower margins on data analysis due to difficulty in navigating the platform. While a lot of this is due to our team being trained primarily in Google Analytics, the platform is not intuitive even for expert analysts.
- Negative impact on effective communication. The narrative in the data is harder to communicate to team members and clients on this platform.
Adobe Analytics is well suited for massive ecommerce sites. The benefits of unsampled reporting goes a long way for a company's statisticians and other members who require data to compliment their decisions. As long as the setup is correct, having access to all revenue figures is a plus.
This platform is not great for measuring campaigns based around user engagement and behavior. Simple actions such as link clicks and form submissions are much more difficult to track in Adobe Analytics than other platforms on the market. Considering the high cost of Adobe, there's no reason to use this platform when taking a closer look at the actions of your audience.