Adobe Analytics is great for large companies with development support
Updated November 20, 2020

Adobe Analytics is great for large companies with development support

Ellen Evans | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is how our Marketing team receives data about customer interactions with our various product offerings. We pair this product with DTM/Launch to customize the data when needed. This data helps other teams make decisions on product offerings, user interface, and design. Data is imperative to these decisions when building with the customer in mind.

Pros

  • Very customizable.
  • Easy exports.
  • No limitations on filtering data like Google Analytics.

Cons

  • It is dev dependent.
  • Building extensions for launch could be easier.
  • It’s expensive for smaller companies.
  • Better UI decisions.
  • Better personalized product offerings.
  • Data needed for any business decision.
  • Business cases for site improvements.
Adobe is much more robust. Google is easier to use out of the box but has many limitations. Adobe is much more development-friendly and customizable. If you are a small company with a small developer team, Google Analytics may be the better platform, only because of the resources and it’s free.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

It’s the appropriate data platform for larger companies like mine. It is customizable by development to fit the needs and KPIs of various Analytics teams. It works well with other Adobe products, like Launch and AEM. This helps with tracking a world full of single-page applications and personalized content, which can be difficult to track using other data platforms.

Evaluating Adobe Analytics and Competitors

Yes - We are going to be ending our relationship with Adobe Analytics in 2021 and moving to a product called Celebrus. The reason for this is we were already going to be moving to Celebrus for more robust data collection for Pega and personalization, and Adobe negotiations did not go so well this year.
  • Price
  • Product Features
  • Product Usability
Most larger companies, like mine, use data processors, so it is getting less important the platform used to collect the data. This influence our decision to move away from Adobe Analytics going in to 2021.
Companies are trying to cut costs and streamline data collection. Adobe is too segregated in the product offerings. If they were more bundled with Analytics and Target, for instance, I think they could increase their value. Also, take es6 syntax! It's almost 2021 and I am tired of babelling my files to load them in Launch. Invest the time in the products to use modern syntax.

Adobe Analytics Support

Tickets of issues are often responded to within 24 hours. They are given a priority level of attention and are followed up in accordance. We have not experienced any issues in getting anything resolved so far on my end. We are large enough to have a dedicated account rep and team.

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