Great Tool, Many Analytical Features
Updated November 20, 2020

Great Tool, Many Analytical Features

PAULIUS BUCINSKAS | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics tool is being used by multiple different departments in our organization. From marketing to digital support teams. Personally I use it for our company's digital products monitoring and performance analysis. The tool is perfect for setting up conversion funnels and monitoring performance and error spikes on the sites and mobile apps.

Pros

  • Multiple different data analysis options: Conversion funnel, flow chart, fallout and etc.
  • Large variety of different metrics and dimensions.
  • Event segmentation is very intuitive and helpful when trying to break down data for specific product.

Cons

  • Online work-space works slower than "ad hoc" desktop tool.
  • Also data limitations could be improved so it would capture data for whole month.
  • Tool helps to resolve customer impacted issues faster.
Adobe Analytics has more different options for data visualization. However the tool is a bit slower compared to Splunk Cloud or Amplitude.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

This tool is a huge help when we need to investigate a specific drop in funnel or error spike that causes issues for our customers. We can build "totals" chart/table for this scenario and then we can easily break down data in order to analyze the issue and work on a resolution.

Response and task loading time could be improved as it slows down noticeably when working on more difficult charts.

Evaluating Adobe Analytics and Competitors

  • Product Features
  • Product Usability
  • Product Reputation
  • Analyst Reports
The relation between the price and the quality

Adobe Analytics Support

Adobe Analytics team is responding in a timely matter and able to assist with tagging issues.

Using Adobe Analytics

Tool is relatively easy to use. It has some challenges to understand on how each metric is being considered, but overall it is intuitive and user friendly.

Comments

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