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Adobe Analytics Review
March 04, 2020

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is an amazing analytical tool that is used by our internal AdOps team to support clients evaluate site or media performance on digital campaigns. This insight allows us to better understand our site traffic and the audience that we are engaging.
  • Integration with other Adobe Experience Cloud products.
  • Real-time tracking and monitoring of traffic on site.
  • Easy set-up and accessible for all skill levels.
  • Price is expensive.
  • Lack of tutorials for beginners.
  • Visualizations tools are limited.
  • You can actually track your ROI using Adobe Analytics.
  • Allows us to monitor and put more resources into the pages that are top performing.
I have used Google before, but Adobe Analytics has a way more a detailed path for exactly how viewers used your website and better insight on who those users are.
The customer support could be a little better, they often are hard to get a hold of.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

My company currently uses Adobe Analytics to track our digital media campaigns for insights on performance metrics. It allows our editorial team to get insight on what articles and/or videos are popular and where the traffic is deriving from. It also enables our audience team to get insight on audience behavior and trends.