Adobe is made for big companies.
Rayk Richter | TrustRadius Reviewer
February 28, 2020

Adobe is made for big companies.

Score 8 out of 10
Vetted Review
Review Source

Overall Satisfaction with Adobe Analytics

Adobe Analytics is a well-thought-out analytics tool. As part of the Adobe Marketing Cloud, it is easy to connect marketing, automation, dashboarding, tag management, and so on. So if our customers want to track a website or app and want to build a marketing landscape, Adobe is one of the recommented tools.
  • Free Tag Management System included
  • Good campaign analyzing
  • Streng reports and dashboards
  • Near realtime
  • Transparent price indication
  • Better campaign management
  • Fast to integrate so it saves development costs
  • It is GDPR compliant.
  • Monitoring your website and app for marketing and c-level with well-designed graphs and KPIs
Adobe has good journey monitoring and is easy to connect to marketing automation, has a strong API and good visualization.
It's easier to get good support from Adobe if you're within a Fortune 500 company than for a smaller company.

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Adobe Analytics is a good tool if you want to build a big-picture marketing suite. It is easy to use and analyze your website and app data.