Adobe is made for big companies.
Rayk Richter | TrustRadius Reviewer
February 28, 2020

Adobe is made for big companies.

Score 8 out of 10
Vetted Review
Review Source

Overall Satisfaction with Adobe Analytics

Adobe Analytics is a well-thought-out analytics tool. As part of the Adobe Marketing Cloud, it is easy to connect marketing, automation, dashboarding, tag management, and so on. So if our customers want to track a website or app and want to build a marketing landscape, Adobe is one of the recommented tools.
  • Free Tag Management System included
  • Good campaign analyzing
  • Streng reports and dashboards
  • Near realtime
  • Transparent price indication
  • Better campaign management
  • Fast to integrate so it saves development costs
  • It is GDPR compliant.
  • Monitoring your website and app for marketing and c-level with well-designed graphs and KPIs
Adobe has good journey monitoring and is easy to connect to marketing automation, has a strong API and good visualization.
It's easier to get good support from Adobe if you're within a Fortune 500 company than for a smaller company.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Adobe Analytics is a good tool if you want to build a big-picture marketing suite. It is easy to use and analyze your website and app data.