Adobe Analytics Analysis
March 20, 2023
Adobe Analytics Analysis
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
The insights generated by having Adobe Analytics implemented are essential for improving your online presence as it shows how users behave on your applications and websites. This data can then be acted upon and thus the re-iteration process of constant improvement begins.
- Capturing campaign data
- Creating dashboards
- Tracking user journeys
- Creating Marketing Channels
- API based
- Greater flexibility in the workspace
- The inability to create segments from calculated metrics
- UI can be slightly buggy at times
- Quick processing time
- Easy to use the Analysis workspace
- Great integrations with other Adobe products
- Reduced Bounce rate
- Increased revenue
Google Analytics is free [there is a premium version] while Adobe has no free tier.
I find Adobe Analytics much easier to navigate and create reports in than Google - I find Google Analytics rather confusing.
I find Adobe Analytics much easier to navigate and create reports in than Google - I find Google Analytics rather confusing.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes