Powerful tool for clients if its set up right if clients have training on getting the most out of it

I use it in a consultant capacity for clients, who use Adobe Analytics to track multiple web estates, either because they're part of the Adobe suite or they want to use something outside of Google Analytics, or because they want to track more steps than just their website. I'll use the data they have and recommend them to collect additional data to play insights back to the client in the scope of recommending CRO / UX improvements to the website based on behaviour observed

When I talk to clients about their Adobe setup I always make sure that they're tracking everything they can, that they've correctly defined their conversions, all with the RIGHT naming convention - I've seen totally inaccessible naming conventions SO many times that require cheatsheets and hours of calls, which again factors into that learning curve for newer staff members or staff that aren't as analytical but need insights.