Reaping the benefits of Adobe Experience Manager after slightly shaky starthttps://www.trustradius.com/cmsAdobe Experience ManagerUnspecified7.91601012017-12-05T17:38:29.361Z
December 05, 2017
Reaping the benefits of Adobe Experience Manager after slightly shaky start
Score 8 out of 101
Overall Satisfaction with Adobe Experience Manager
The editorial department uses Adobe Experience Manager (AEM) daily to post news stories -- articles of varying lengths -- with images, links, etc. Marketing uses AEM, as well, to post marketing information and collateral.
- Provides instant access from anywhere with a web connection to content.
- Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
- Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
- Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
- User interface reminiscent of Microsoft Word, enabling fast customization.
- Great way to add Cloud capabilities and content management to your workflow.
- Easy to learn and use; learning curve minor.
- In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
- Likely to require some finessing or customization to work with or port over assets in an existing system.
- Check that it supports any ancillary, third-party or custom solutions you might already use.
- Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
- Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
- Takes time, which lowers productivity, to get up and running smoothly when first adopted.
- Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.
Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc.
It's a great fit for editors and marketing communications staff to quickly update sites from virtually anywhere (with an Internet connection). It's likely useless for sales professionals, and might prove too pricey for start-ups or DIY bloggers compared to other solutions.