Reaping the benefits of Adobe Experience Manager after slightly shaky start
December 05, 2017
Reaping the benefits of Adobe Experience Manager after slightly shaky start
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Experience Manager
The editorial department uses Adobe Experience Manager (AEM) daily to post news stories -- articles of varying lengths -- with images, links, etc. Marketing uses AEM, as well, to post marketing information and collateral.
- Provides instant access from anywhere with a web connection to content.
- Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
- Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
- Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
- User interface reminiscent of Microsoft Word, enabling fast customization.
- Great way to add Cloud capabilities and content management to your workflow.
- Easy to learn and use; learning curve minor.
- In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
- Likely to require some finessing or customization to work with or port over assets in an existing system.
- Check that it supports any ancillary, third-party or custom solutions you might already use.
- Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
- Difficult to calculate ROI, which would likely only be measured by time savings and improved SEO.
- Takes time, which lowers productivity, to get up and running smoothly when first adopted.
- Ensures we're using best practices, including maximizing SEO and more, through check lists and evaluations/ratings.
Have used a handful of other content management systems, all of which tend to be either proprietary or freeware -- and the latter presents a security issue. Adobe Experience Manager is easily the most feature-rich content management system I have used, but more features sometimes comes with inconveniences -- taking longer to load when accessing remotely (times out on slow Internet connections), slower taxonomy tagging, etc. It is also the most well-supported system I have used; Adobe is more responsive than most if glitches happen or in response to changes in Google practices for SEO, etc.
Content Author / Administrator
100-1,000 pages