Item: Adobe Experience Manager
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

[It is] an asset management system [that] basically helps you manage your digital multimedia assets. [The] main benefit of a digital asset management system is that it speeds up the process of I/O operations and usage of all the digital multimedia files within
your team. Adobe Experience Manager is a collection of multiple components, such as [a] content [management] system, digital asset [management] system, as well as [a] cloud service.

Pros and Cons

[It] makes the process more flexible and easier to get our content [on] multiple sites [with] many users from different countries using different languages.
[It is a] comprehensible content management system with [an] inline editing facility and drag and drop functions to increase productivity.
[It is] helping the team to find target customers geographically and run campaigns globally with more control.

[The] platform is [a] bit difficult to learn for someone without a technological background.
[The] initial cost is very high so small businesses would not be able to afford Adobe services.
[The] technical involvement is so high with the AEM daily operations.

Return on Investment

We can have multiple teams globally and connect anytime we want.
Finding target audiences for advertisement campaigns became [so] much easier than before.
One drawback is that the users have to be well trained and [preferably have] more IT knowledge among them to interact with the AEM.

Role of Reviewer

Content Author / Administrator

Size of Website Built with Adobe Experience Manager

10-100 pages

Alternatives Considered

Contentful, Sitecore Experience Manager and WP Engine

First of all, I would say the technological advancement it has. AEM consists of a comprehensive web content management system, including more marketing-friendly site templates, easy-to-use developer tools, and AI-powered content generation tools for [a] better customer experience. Second of all, it's a product of [the] Adobe family so we can easily integrate all the other Adobe services whenever we want to.

Key Insights

Do you think Adobe Experience Manager delivers good value for the price?

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

Yes

Other Software Used

WP Engine, Contentstack, Sitecore Experience Manager, Drupal

Likelihood to Recommend

Adobe Experience Manager consistently proves that their services are much better than the other competitors. It fills
the gap between creating content and providing [a] streamlined experience by personalizing our customer needs. Adobe Cloud service would increase more benefits, such as syncing data and making them available on multiple channels, plus working with resources across multiple systems.

A Comprehensive Array of Tools to Win Your Customers

Modules Used

Overall Satisfaction with Adobe Experience Manager