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Give your content a break
Updated February 02, 2022

Give your content a break

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Adobe Experience Manager Sites
  • Adobe Experience Manager Assets

Overall Satisfaction with Adobe Experience Manager

I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
  • I love the native integration with Adobe Campaign that it has
  • Email template/page design functionality
  • Ability to pull through personalisation fields and blocks into AEM
  • Headless content capability
  • I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
  • Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
  • Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
  • better customer experience
  • increased customer loyalty
  • reduced operational costs if multiple content platforms are replaced by one
I wanted to choose a neutral rating, because at my current company, we have a very large number of AEM specialists, who support each other with user queries. For that reason, I myself, personally have not had to contact AEM support for assistance. Having said that, I believe it would be beneficial for all users to have access to on-tap support, not just those with support admin priviledges.

Do you think Adobe Experience Manager delivers good value for the price?

Yes

Are you happy with Adobe Experience Manager's feature set?

Yes

Did Adobe Experience Manager live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Manager go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Manager again?

Yes

I have a very high-level end-user knowledge of the platform as I am a team lead and manage people who use it. We regularly discuss AEM functionality and I find it both easy to navigate and also discuss. The terminology is logical and with a bit of 'walking around and playing with it, it's possible to appreciate the impact this tool has on the team. They don't moan about it [as] they do about other platforms!
Unfortunatelly, I did not get involved in buying decisions
I am not a campaign manager so do not use the tool on a day-to-day basis, but from a content management perspective, it's a stellar platform, albeit, very expensive. A lot of the clients will be put off by the price tag even though it's a fantastic CMS tool. I think it's really well suited for organizations that operate a single center of excellence and the organization operating model is set up to work in clearly defined process workflows. It also works great when the company has tons of re-usable content they wish to author and publish to multiple devices or surfaces. Not so great if outbound marketing comms are not orchestrated in a single canvas/tool, that's when having a CMS platform like AEM might be a challenge as it may not integrate as well with other execution platforms (e.g. say marketing Email is triggered via ACC but operational/transactional Email is managed by an in-house built tool)

Using Adobe Experience Manager

Evaluating Adobe Experience Manager and Competitors

I personally have not used a product similar to AEM. I have used other CMS tools but they were implemented and used by my team exclusively to produce Email channel templates and forms. Ability to work across surfaces (web, app, iPad, mobile, internet of things) I think is fantastic. I love the fact that AEM does not differentiate between the type of asset/content - it can be a sales full marketing template or a plain text operational message.

Adobe Experience Manager Reliability

It might be my limited end user experience talking here, but the times that I needed to use AEM, it was always available and error free. As mentioned previously, my role was that of a lead or a mentor, rather than the end user. I believe this would affect the answers to this question as people who log in to the platform on a daily basis will have a completelly different experience to those who log in once a month.
I have not used CMS platforms that are comparable to AEM (for e.g. Sitecore) so it is hard to compare and establish what is slow, what is quick when it comes to performance. Performance was never an issue for me, instead what I found often tiresome is the fact that the platform, like most Adobe tools now, is quite click heavy so it takes a while to unlayer all the pages you wish to see on your screen. In the ideal world, we would never see the spinning 'processing' circle, but I think that in this day and age, it's probably unavoidable. I have worked with AEM and Adobe Campaign and it did not slow AC down at all (both ACC and ACS).