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Adobe Experience Manager

Adobe Experience Manager

Overview

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…

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Recent Reviews
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How Adobe Experience Manager Differs From Its Competitors

Favorite Features

I think for me personally I'd like to be able to see what's going on in the system the best. To be able to go in and see what's happening with my system, I can go into the consoles and I can see at any given point where is my system, is it down, is it slow? Do I need to call somebody, is there an …
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Favorite Features

I like that you can see in a card view or you can see in the tree view. I prefer the tree view. The integration with the DAM works really well as far as searching for images. I'd like to see Photoshop applied in and have that functionality be available within the AEM tool. Right now we open …
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Favorite Features

Obviously the DAM, the digital asset management, is a big piece of it. The CMS, the ability for us to create content fragments, is a huge win for us because we do have multiple channels and as we're working our way to creating a unified platform, I think that helps. I think the key pieces that …
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Favorite Features

We are using all of them. We are using DAM for the image, like asset management which will help us generate these images for the whole form factors and sites. We are trying to bring other sub domains into other sites that we own which are still running on the other CMS platform. We would like to …
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Favorite Features

Core components definitely made things much better when it comes to approaching our component development principles. I like how well Adobe Experience Manager is integrated with the DAM. It definitely is a very powerful feature. All of the workflows that you can build around them on your content …
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Favorite Features

I don't have a favorite. I think that they all have, I mean, you listed multi-site manager, asset manager, et cetera, like they all have their own use cases, right? So if I wouldn't recommend the multi-site manager for a com for a client that doesn't have multiple languages, for …
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Favorite Features

The scheduling. I like being able to bring in different types of content and just the ability to drag and move things around very quickly and easily. It's handy.
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Favorite Features

The digital asset management in Adobe Experience Manager is fantastic. I do like that. Multi-site management. We've got three different websites and basically two websites for each, those in English and French. So it would get nuts otherwise, but it's super easy to find what I'm looking for in AEM.
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Favorite Features

The Spark approach, the first of all Atlas, cms, which provides the data for, you are able to use kind of, or one way it's you are getting the data and getting implemented for all the devices, whatever they want, irrespective of that way the spa approach is much, much useful like and it's…
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Favorite Features

Definitely the the editor like the, the main UI for like configuring the pages and the sites in AEM sites I think is very powerful. I think the design of it is pretty smart. I think it's pretty user-friendly and has really has a, a lot of feature rich tools that are designed in a way that …
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Favorite Features

I think I'm going to learn about core components because in our next release, which we will be upgraded this summer, we will have to migrate from foundation components to core components. I'm looking forward to learning more about core components. As far as what I like the most: Definitely the …
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Favorite Features

Personalization that enables me to deliver personalized experiences to users based on their behavior, preferences, etc. multichannel publishing is a great benefit which allows a user to publish content across multiple channels including web, social, mobile, and emails. the integration that is …
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Favorite Features

Multi-site management, keeps things simple and centralized Analytics, ensures we are prioritizing the most important new features and updates Testing/Target, to run unique tests on any page to ensure we are constantly improving
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Favorite Features

The simple editing experience has saved a lot of time and helped us even create new websites. Able to personalize customer profile to get the most relevant outcome. The dashboards gives many control for content management and extras.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (38)
    8.4
    84%
  • Mobile optimization / responsive design (35)
    7.8
    78%
  • Page templates (37)
    7.6
    76%
  • Bulk management (36)
    7.2
    72%

Reviewer Pros & Cons

View all pros & cons
JA
Juan Acosta
Communications Specialist
WESCO (Business Supplies & Equipment, 5001-10,000 employees)
Anshum Malhotra | TrustRadius Reviewer
Anshum Malhotra
Sr. Software Developer
Grazitti Interactive (Information Services, 1001-5000 employees)

Video Reviews

12 videos

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Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.4
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 8.1

Web Content Creation

Features that support the creation of website content.

7.5
Avg 7.6

Web Content Management

Features for managing website content

7.3
Avg 7.1
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Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.

Reviewers rate Role-based user permissions highest, with a score of 8.4.

The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(286)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
February 02, 2022

Give your content a break

Verified User
Manager in Professional Services
Marketing & Advertising Company, 1001-5000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
Pros and Cons
  • I love the native integration with Adobe Campaign that it has
  • Email template/page design functionality
  • Ability to pull through personalisation fields and blocks into AEM
  • Headless content capability
  • I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
  • Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
  • Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
Likelihood to Recommend
I am not a campaign manager so do not use the tool on a day-to-day basis, but from a content management perspective, it's a stellar platform, albeit, very expensive. A lot of the clients will be put off by the price tag even though it's a fantastic CMS tool. I think it's really well suited for organizations that operate a single center of excellence and the organization operating model is set up to work in clearly defined process workflows. It also works great when the company has tons of re-usable content they wish to author and publish to multiple devices or surfaces. Not so great if outbound marketing comms are not orchestrated in a single canvas/tool, that's when having a CMS platform like AEM might be a challenge as it may not integrate as well with other execution platforms (e.g. say marketing Email is triggered via ACC but operational/transactional Email is managed by an in-house built tool)
Return on Investment
  • better customer experience
  • increased customer loyalty
  • reduced operational costs if multiple content platforms are replaced by one
Support Rating
9
I wanted to choose a neutral rating, because at my current company, we have a very large number of AEM specialists, who support each other with user queries. For that reason, I myself, personally have not had to contact AEM support for assistance. Having said that, I believe it would be beneficial for all users to have access to on-tap support, not just those with support admin priviledges.
Usability
8
I have a very high-level end-user knowledge of the platform as I am a team lead and manage people who use it. We regularly discuss AEM functionality and I find it both easy to navigate and also discuss. The terminology is logical and with a bit of 'walking around and playing with it, it's possible to appreciate the impact this tool has on the team. They don't moan about it [as] they do about other platforms!
Contract Terms and Pricing Model
Unfortunatelly, I did not get involved in buying decisions
Other Software Used
Alternatives Considered
I personally have not used a product similar to AEM. I have used other CMS tools but they were implemented and used by my team exclusively to produce Email channel templates and forms. Ability to work across surfaces (web, app, iPad, mobile, internet of things) I think is fantastic. I love the fact that AEM does not differentiate between the type of asset/content - it can be a sales full marketing template or a plain text operational message.
Reliability and Availability
8
It might be my limited end user experience talking here, but the times that I needed to use AEM, it was always available and error free. As mentioned previously, my role was that of a lead or a mentor, rather than the end user. I believe this would affect the answers to this question as people who log in to the platform on a daily basis will have a completelly different experience to those who log in once a month.
Performance
9
I have not used CMS platforms that are comparable to AEM (for e.g. Sitecore) so it is hard to compare and establish what is slow, what is quick when it comes to performance. Performance was never an issue for me, instead what I found often tiresome is the fact that the platform, like most Adobe tools now, is quite click heavy so it takes a while to unlayer all the pages you wish to see on your screen. In the ideal world, we would never see the spinning 'processing' circle, but I think that in this day and age, it's probably unavoidable. I have worked with AEM and Adobe Campaign and it did not slow AC down at all (both ACC and ACS).
February 02, 2022

Things to know before selecting AEM as your CMS

Verified User
Consultant in Marketing
Marketing & Advertising Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
Adobe Experience Manager as a CMS platform is been used in our organization to design websites, manage content for digital campaigns such as email templates, images, logos, etc. With AEM, our goal is to create a seamless and consistent digital experience for customers visiting our website, receiving emails about products and services they are interested in, and efficiently managing access to digital content by different teams and users. AEM helps in implementing website changes without any development lifecycle and testing cycles.
Pros and Cons
  • Efficiently manages digital content which can be searched and accessed easily.
  • Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
  • Headless CMS approach to minimize the impact of failure.
  • Eliminates long development cycles.
  • Complexity in using the platform requires a specific skill set such as java programming.
  • AEM forms can be simplified in terms of component design.
  • Product UI can be simplified.
Likelihood to Recommend
Adobe Experience Manager is well suited if the organization is already using other adobe marketing cloud products like adobe campaigns, analytics, or target as it integrates seamlessly with these adobe products. AEM should also be the first preference for organizations having underlying architecture on java stack, as AEM is built on java and includes ISGI bundles. AEM fits well for organizations looking to have a smooth experience with respect to CMS and having frequent changes on websites and digital platforms.
Return on Investment
  • Increased customer page visits by 25% due to better experience as compared to previous CMS.
  • Decrease in customer bounce rate.
  • Cost-saving in marketing budget with better management of resources with tags.
Support Rating
8
The support portal provided by Adobe is one of the best when compared with similar competitors. On the support portal, experience manager users and easily raise a support ticket based on priority and add attachment to provide evidences.
However, the support agents have very limited understanding which in turn delays the resolution process. For maximum instances, the support team would need help from backend adobe teams which delays even critical issues.
Usability
9
Adobe Experience Manager acts as the backbone of websites. AEM forms automate traditional processes involving forms to be filled by customers, validated by service agents, and data updating by the backend team, by having digital forms integrating with adobe signature for confirmation. Email templates designed on AEM helps in reusability in email marketing campaigns.
Professional Services
9
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge.
However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
Contract Terms and Pricing Model
9
With respect to pricing structure, adobe provided us a reasonable pricing which we had compared with competitor CMS solutions, considering we had a long-term contract, and also procured other adobe marketing cloud solutions along with experience manager.
With respect to contracting terms, adobe provides a complex structure considering multiple modules with AEM like adobe forms etc.
Other Software Used
Alternatives Considered
Flawless management of digital assets and content supporting personalized content delivery. Seamless navigation and user experience on AEM platform WYSIWYG (What You See Is What You Get) editor makes AEM stands out from the crowd which is not available in the Drupal Headless CMS approach to delivering content seamlessly on different channels.
Reliability and Availability
9
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours.
Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter.
If there's a planned upgrade, adobe would make sure they do it in non-business hours.
Performance
9
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed.
Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
February 02, 2022

AEM | Tool in Adobe Suite that is most useful

Verified User
Team Lead in Information Technology
Information Technology & Services Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
The Adobe Experience Manager (AEM) is used in most of our organization's departments and by our external agencies to create content for our marketing campaigns. By using it, we can create the required pages (Single Page applications - SPA), landing pages, and email design, which can be integrated with our campaign tools (ACS) in the future. At present, while everyone is moving more towards digital marketing, this is a good tool to help you effectively
Pros and Cons
  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
  • Reporting part need improvement
  • Difficult to learn if you are not from UI background
Likelihood to Recommend
Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Adobe Experience Manager Feature Ratings
Digital Experience Platform
N/A
N/A
Web Content Creation (8)
92.5%
9.3
WYSIWYG editor
100%
10.0
Code quality / cleanliness
80%
8.0
Admin section
80%
8.0
Page templates
100%
10.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
90%
9.0
Form generator
100%
10.0
Web Content Management (5)
84%
8.4
Content taxonomy
90%
9.0
SEO support
80%
8.0
Bulk management
80%
8.0
Availability / breadth of extensions
80%
8.0
Community / comment management
90%
9.0
Customer experience management
N/A
N/A
Results and Analysis
N/A
N/A
Platform & Infrastructure (2)
90%
9.0
API
90%
9.0
Internationalization / multi-language
90%
9.0
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
Return on Investment
  • The product is contributing to the investment done by the organization as Adobe experience manager helps us in managing content correctly, which increases traffic on websites and pages developed for clients.
  • No additional tools are needed as it is part of Adobe's suite, which makes it less expensive than other tools, and it provides a high return on investment.
Support Rating
10
Adobe manages the tool, so we have a lot of support available because it's a part of their suite. Although I have not encountered any major problems with it, at times we do need additional help to learn how to use its powerful features efficiently and effectively.
Usability
10
The tool is highly recommended at the present time. Various clients and their different needs can be handled with the tool. What I like best about the tool is that it can easily be integrated with my campaign tools and make my work easier.
Contract Terms and Pricing Model
10
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it.

Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
Reliability and Availability
9
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
Performance
10
With AEM you can integrate multiple different marketing operations tools without impacting the performance. It is a high performance tool that is leading the market. Whether it is a page load or the creation of new reports, pages, or documents, all of it happens within seconds allowing end users to save a lot of time. Easy integration with other tools enables end users to also save time.
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