Improve Customer Experience Vis Multi Stream Data Analytics
April 12, 2022

Improve Customer Experience Vis Multi Stream Data Analytics

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.
  • Data aggregation
  • Data presentation
  • Native Mobile Support
  • User Interface
  • Load Times
  • Non standard use case implementation
  • Increased out data driven decision making
  • Increased data confidence
  • Increase data quality
We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my and our teams decision making process.

Do you think Adobe Experience Platform Launch delivers good value for the price?


Are you happy with Adobe Experience Platform Launch's feature set?


Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Platform Launch again?


The user experience is definitely great. For someone who is already knowledgeable about the product, applications, our data, and our customer this tool is easy to pick up and leverage in an instant. For those less experienced at picking it up while also learning about its purpose, it can be a bit more challenging.
The support team is always quick to respond and makes a really reasonable effort to resolve issues when they arise. I am excited to see the different ways they continue to improve and support those that leverage the application. One note I would make is having dedicated training sessions routinely to discuss anything added through patch updates. This would be beneficial.
This tool is likely going to be of most value to companies and individuals that want to make data driven customer experience solution implementation and improvement. It may be a less attractive solution if less focused on customer interactions and their experiences is the goal. An example I would provide for a company not likely to benefit from this would be utility providers.

Adobe Experience Platform Launch Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Mobile app tagging
Library of JavaScript extensions
Event tracking
Mobile event tracking
Data distribution management
Universal data layer
Automated error checking
Role-based user permissions