Item: Adobe Experience Platform Launch
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.

Pros and Cons

Data aggregation
Data presentation
Native Mobile Support

User Interface
Load Times
Non standard use case implementation

Return on Investment

Increased out data driven decision making
Increased data confidence
Increase data quality

Alternatives Considered

Adobe Marketo Engage

We leverage a variety of Adobe owned tools inside of our marketing tech stack. Whether it be Adobe Marketo Engage or Adobe Experience platform Launch, they all are quality applications that make our day to day marketing operations easier and assist in strategic planning and my and our teams decision making process.

Key Insights

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Experience Platform Launch again?

Yes

Other Software Used

Salesforce CMS, Adobe Marketo Engage, Drift

Usability

The user experience is definitely great. For someone who is already knowledgeable about the product, applications, our data, and our customer this tool is easy to pick up and leverage in an instant. For those less experienced at picking it up while also learning about its purpose, it can be a bit more challenging.

Support Rating

The support team is always quick to respond and makes a really reasonable effort to resolve issues when they arise. I am excited to see the different ways they continue to improve and support those that leverage the application. One note I would make is having dedicated training sessions routinely to discuss anything added through patch updates. This would be beneficial.

Likelihood to Recommend

This tool is likely going to be of most value to companies and individuals that want to make data driven customer experience solution implementation and improvement. It may be a less attractive solution if less focused on customer interactions and their experiences is the goal. An example I would provide for a company not likely to benefit from this would be utility providers.

Improve Customer Experience Vis Multi Stream Data Analytics

Overall Satisfaction with Adobe Experience Platform Launch