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Adobe Marketing Cloud Review: "A powerful (and $$$$) suite of solutions for digital marketing!"
https://www.trustradius.com/enterprise-marketing-managementAdobe Marketing CloudUnspecified8.187101
Luiz Lai profile photo
August 27, 2018

Adobe Marketing Cloud Review: "A powerful (and $$$$) suite of solutions for digital marketing!"

Score 10 out of 101
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Overall Satisfaction with Adobe Marketing Cloud

We use Adobe Marketing Cloud as one of the key solutions for digital marketing and its entire ecosystem. We use it with some of our clients, to help us with the key issues we address with our clients, such as investment optimization, relevant analytics, data prediction, anomalies, audience building, and campaign segmentation, among others.
  • Integration with several tools of the Adobe Suite and the main marketing platforms
  • Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
  • Customizable. The Marketing Cloud is moldable according to your business needs.
  • The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
  • Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.
  • With Adobe products, I can make better decisions for my client's business, predict budgeting and optimization of campaigns, segmentation of my audience, and with all the robustness for implementation, and customization
In comparison to other services, Adobe is particularly robust, and the platform is better suited to customers with a high level of maturity in the digital environment, who need a platform to overcome and solve day-to-day problems.
I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper