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Adobe Target Review: "Test & Target helps us create a great customer experience"
https://www.trustradius.com/ab-testingAdobe TargetUnspecified7.7110101
Jeremiah Graham, MBA profile photo
October 18, 2013

Adobe Target Review: "Test & Target helps us create a great customer experience"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction

  • In the primary uses in which we use T&T, it helps with the delivery of content.
  • T&T helps segment the users we are targeting during the promotional period we are using the system for.
  • I have not run into any issues with our current usage.
  • The system has helped create a great user experience, therefore generating more traffic and increasing conversion on the site.
I enjoy using the system. It has delivered each time we have used it and relied on it.
Overall, I really enjoy using Test & Target. The system has provided some much needed robustness to our promotions when we need it. It has helped create a really great user experience during the promotions for which we have used T&T, and our customers seem to be really attracted to the responsiveness we are able to create while using Test & Target

Product Usage

4 - E-Commerce
  • We currently use T&T to help serve dynamic content during promotions.

Evaluation and Selection

Prior to Test & Target, we did not have a comparable system.

Implementation

Implementation was fairly easy, no huge setbacks or issues

Support

Any instance where we have needed additional support, we have received timely and helpful responses from our T&T reps

Usability

System is fairly easy to learn. Once you master the ins and outs, you are generally good to go.

Integration

  • We will be implementing on two of our other domains within the coming year.

Vendor Relationship

I wasn't part of the team during this process.
I'm not sure on this aspect, negotiation and final sale was done prior to my joining the web team.