Improves peer-review process and saves time

The real time collaboration is helpful for timely marketing efforts that need to be worked on by a team simultaneously and asynchronously. The simple interface and receipt tracking of each asset makes reviewing things with peers or managers a quicker and easier process without having to sync up in real time.

Airtable is strongly suited for project management, campaign tracking, and storing diverse content types, as well tracking approvals and version history for peer and/or manager review. It does not do as well with financial or cost tracking for campaigns, or large-scale record keeping, as there is a limit on record counts.