One of the best MMP's available
Updated December 04, 2019
One of the best MMP's available
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with AppsFlyer
Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.
- Easy partner integration and set-up.
- Protect360 gives you all the data you need to understand where you're seeing fraud.
- Lots of customization on making sure you're not paying for any bogus installs.
- Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
- CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
- Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
- AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
- Pivot table feature crashes all the time.
- Mitigate fraud risk and increase profitability.
- Increase app revenue by leveraging various tools such as deep linking to drive users to specific in-app feature.
- See cost and revenue by channel.
Do you think AppsFlyer delivers good value for the price?
Yes
Are you happy with AppsFlyer's feature set?
Yes
Did AppsFlyer live up to sales and marketing promises?
Yes
Did implementation of AppsFlyer go as expected?
Yes
Would you buy AppsFlyer again?
Yes