One of the best MMP's available
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Updated December 04, 2019

One of the best MMP's available

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AppsFlyer

Currently being used by four different teams including DevOps, product, social, and UA teams. It helps with tracking installs from various channels and ad networks on all app activity pre and post-install. This allows us to see which channels are profitable and ROI positive vs which channels are worth considering pausing. We also leverage AppsFlyer's Protect360 to combat fraud and set up various custom validation rules for mistargeting. Our social team leverages OneLink and deep linking to promote a specific section of our app for easy navigation.
  • Easy partner integration and set-up.
  • Protect360 gives you all the data you need to understand where you're seeing fraud.
  • Lots of customization on making sure you're not paying for any bogus installs.
  • Ability to download massive data from data locker for marketers to slice and dice the data however they need to.
  • CSM are amazing and are very proactive in making sure clients needs are addressed in timely manner.
  • Reporting can get bit tricky since there's lots of raw reporting data which you can download from but only 2-3 of them are very useful out of all.
  • AppsFlyer at times blocks legitimate installs causing more issues for us marketers.
  • Pivot table feature crashes all the time.
  • Mitigate fraud risk and increase profitability.
  • Increase app revenue by leveraging various tools such as deep linking to drive users to specific in-app feature.
  • See cost and revenue by channel.
Both were entirely bad, especially Kochava. Poor CSM support and very little attention given to their clients. We use Firebase for all other in-app analytics and measuring the success rate of any given feature.
It's not entirely perfect but does the job done for what you need it for. The majority of the issues are either due to a lack of tech or limited capability of AppsFlyer products and features.

Do you think AppsFlyer delivers good value for the price?

Yes

Are you happy with AppsFlyer's feature set?

Yes

Did AppsFlyer live up to sales and marketing promises?

Yes

Did implementation of AppsFlyer go as expected?

Yes

Would you buy AppsFlyer again?

Yes

If you're in the business of buying traffic for your app, then you need a Mobile Measurement Platform (MMP) like AppsFlyer to measure paid and organic app installs. If you're e-commerce who does not have a supporting app then there's no reason for you to use AppFlyer. In this case, you would most likely use Google Analytics.