Bitly - the easy way to shorten URL's
November 21, 2018

Bitly - the easy way to shorten URL's

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bitly

We use Bitly to quickly shrink and customize long URL's, as well as to get data on clicks to these links. This is used primarily by the social media team to accompany posts on specific social media platforms but is also used when sending internal email messages in addition to this.


  • The ability to quickly shorten long URL's.
  • The ability to customize shortened URL's.
  • Providing data on URL clicks.


  • It is somewhat complicated to connect with DNS to custom URLs.
  • Would be great if the Bitly suite were integrated directly into social platforms.
  • The Bitly pro version is fairly expensive when compared to the competition.
  • The ability to quickly create short, custom URL's.
  • The ability to track data on platforms (instagram stories) where data wasn't previously available.
Hootsuite's shortener is convenient in that it is part of the free service, but it doesn't allow for the url to be customized once created.
The free version of Bitly is a great tool for small business users and publishers to allow for some basic data tracking on URL's they might share to social media. Also, given that Instagram does not allow for clickable URL's to be included in descriptions, the URL customization options in Bitly make it easy to include a short, punchy domain that a user could easily write down from the caption to get to your site.


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