Quick and Easy Short Link Maker
Stefanie Cash | TrustRadius Reviewer
November 14, 2018

Quick and Easy Short Link Maker

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bitly

The Marketing Department using Bitly for shortening links on social media. Bitly is also used for tracking those shortening links. Since Google got rid of their URL shortener, Bitly filled the gap. Bitly is easy to and manage for tracking all links the department distributes on social media. Bitly also allows you to see where conversions take place by process of elimination.
  • Shorten web links
  • Track web links
  • Manage web links
  • Better UI
  • Add UTM within App
  • Better Share Features
  • Easy tracking
  • Easy monitoring
  • Easy shortening
Bitly is more effective at shortening and tracking links. Also since Bitly is so common, people are less hesitant to click on a Bitly short link as opposed to other short links. Bitly has a really easy to look at management system of all your short links. You're able to use Bitly to make decisions on campaigns because of that.
123FormBuilder (formerly 123ContactForm), Salesforce App Cloud, Constant Contact, MailChimp, Emma
Bitly is great for tracking and shortening web links. You'll have to add parameters prior to loading into Bitly but it's seriously the best way to shorten links for social media. Sometimes Bitly will report higher numbers than the social media or analytics account you use to monitor, so you have to take everything with a grain of salt. That said, that shortcoming is apparent with nearly every reporting system and Bitly is practically mandatory in the world of Twitter.

Using Bitly

Using Bitly to create shareable, trackable short links for social media couldn't be easier. Bitly is super easy to manage and offers easy monitoring of short links. Even with the few shortcomings or cumbersome features, Bitly is ranked number 1 for shortening links for our organization because of how simple it is to use.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Management of short links
  • Creating short links
  • Monitoring short links
  • Locating short links without a title
  • Comparing to short links
  • Menu system is a tad cumbersome