Flexibility and personalization
December 13, 2024

Flexibility and personalization

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Braze

We use Braze for most of our Marketing communications.
We use it for Retention and for marketing purposes.
We use emails, inapps, push and in-house webhooks.

Pros

  • There's flexibility to add anything to Braze using API or webhooks
  • The Customer success team is attentive and responsive
  • The Canvas flow steps are useful
  • Braze is always improving and adding useful features

Cons

  • Monitoring automations and alerts - for example alerting when a canvas drops
  • Analytics dashboards are currently limited
  • simplifying the user experience (very complex and not intuitive)
  • filtering a flow according to canvas entry properties
  • Personalization options that create more engaging campaigns
Braze has many options, but I feel that it's not simple to learn and use. My team members all have many mistakes on a regular basis for use cases that are less intuitive and it's hard to get to know all the options.
We have many communications that are on-going and based on real time data and events.
It's hard to measure the impact since we have too many campaigns and are in process of improving and cleaning our Retention efforts.
I didn't select Braze, it was implemented when I joined Fiverr.
Braze is more flexible and has more options but Hubspot is more user friendly and easy to learn. The integration to other systems is built in and easier for less technical users.
I also used the option of adding alerts as part of the workflow. For example if there's an error in a campaign I can receive an email immediately.

Do you think Braze delivers good value for the price?

Not sure

Are you happy with Braze's feature set?

Yes

Did Braze live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Braze go as expected?

I wasn't involved with the implementation phase

Would you buy Braze again?

Yes

When I'm building a workflow I have many options and can do almost any filtering and conditioning. I see other Braze users that use Braze for a few months or for a year or even more, and there are many confusions and mistakes in implementation. It's hard to teach how to use Braze and it's hard to learn and avoid mistakes.

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