Excellent tool for Marketing automation
August 01, 2025
Excellent tool for Marketing automation
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Braze
We help organizations implement and adopt Braze platform.
Pros
- Great Marketing orchestration tool if executed properly
- Easy to use for Marketers
- Braze SDK help create the seamless engagement with the customers
Cons
- For more complex use cases, it becomes a bit difficult to use the tool, even though you can use Liquid. It still requires a lot of work to be able to create complex marketing programs.
- From Marketing automation, it saves a lot of time building and creating marketing content and then automating it, so it will save a lot of resource capacity.
Teams use Journey orchestration a lot and its extremely effective, They have started creating journey templates to work more efficiently.
Braze is an organization fit given the nature of the business, But Salesforce Marketing Cloud could also be very useful, it just require a lot more enablement.
Do you think Braze delivers good value for the price?
Not sure
Are you happy with Braze's feature set?
Yes
Did Braze live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Braze go as expected?
I wasn't involved with the implementation phase
Would you buy Braze again?
Yes
Comments
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