Item: Bronto Marketing Platform (discontinued)
Rating: 7
Author: Ignacio Sime

Use Cases and Deployment Scope

We are using Bronto across the whole organization. The main users are the marketing department, but it is empowering all the segmented communication for Sparta and its brands.

Through Bronto, we have achieved huge growth in our emailing traffic and sales, but it is hard to focus resources in order to maximize the power of the tool and the main features.

We love the usability of the platform and the automation possibilities.

Pros and Cons

Usability
Native integration with the Ecom platform (Magento)
Automation possibilities

Customer Service is only English based.
Besides the first launch period, you will need to develop the experience curve by yourself.
Sending the pricing policy is based on a CPM logic.

Return on Investment

We really have increased our active contacts, like 400%

Alternatives Considered

MailUp, MailChimp, SendinBlue, HubSpot, ActiveCampaign and dotMailer

They have a strong Magento integration, which is a great thing for B2C Magento e-commerce business. Also, they have all the automation features, which allows you to automatize the sendings depending on your strategy, but Bronto charges additional for each new features.

Other Software Used

Yotpo, Magento Commerce Cloud (formerly Magento)

Likelihood to Recommend

Well suited for mainly big companies, who are capable of getting the best of the suite. The Bronto team joins you during the integration period but after that, they leave you to your own destiny, using self-service support or contacting your barely available KAM. If you are looking for a scalable solution, you need to consider your annual email sending estimation, because Bronto could be pricy compared to other solutions.

Bronto could make sense

Overall Satisfaction with Bronto Marketing Platform