Item: Bronto Marketing Platform (discontinued)
Rating: 10
Author: Greg N. Bogosian

Use Cases and Deployment Scope

We're utilizing Bronto as our ESP for transactional and batch sends, soon to be behavioral triggers as well. I find the platform easy to use and flexible when it comes to real-life use, allowing us clear access to configuration for testing, delivery control, and workflow management. I would highly recommend it as an ESP for mid-cap and up businesses, it is not a small business platform. Overall it makes our internal workflows smoother and reduces time needed for internal reviews.

Pros and Cons

Email deliverability in terms of IP reputation maintenance.
Workflow management - easy to utilize tools for drip campaigns on multiple triggers.
Campaign targeting - segment tool allows incorporation of a wide variety of data sources.

Clarity in list upload features - not always easy to figure out what goes where.
Nav structure takes some getting used to.
Popup manager needs work to be more polished.

Return on Investment

Good ROI in terms of our KPI's for the channel.
Easy to manage campaigns and workflow structure.
Cost per email versus return on send is good.

Alternatives Considered

Emarsys, Omnisend and Bluecore

Better in most ways than Emarsys. Omnisend is limited in their CRM integrations. Bluecore focuses on behavioral triggers, bit different focus.

Other Software Used

Emarsys, Bluecore, Omnisend

Likelihood to Recommend

Good for mid-cap companies and up. Not a small business solution but doesn't pretend to be. Good for on-demand triggers as well as batch and workflow campaigns. If you're looking for a holistic integration with CRM and CMS data sources, Bronto offers a flexible API that can ingest multiple data sources to reduce siloing.

Works well for mid-cap and up

Overall Satisfaction with Bronto Marketing Platform