Item: Buffer
Rating: 9
Author: Collin Berg

Use Cases and Deployment Scope

We use Buffer to quickly lay out a week or two worth of social posts in advanced so that we don't waste time during the week. Buffer also analyzes the open rate so we know when to schedule them for max reach.

Pros and Cons

Buffer is quick and easy to use. Scheduling posts out across multiple platforms is much simpler than in any of the competitors.
Pablo, its quote generator is also a great and easy tool to use for growing an audience

The price jumps between tiers makes it somewhat hard to justify going up in price.

Users and Roles

3 - We have 3 people that overlook the Buffer and social accounts. One person simply inputs links to our portfolio, linking to our case studies. Another person fills in between those posts, creating new content, quotes, reblogging other people's posts. The last person is the analyst, who studies trends and recommends changes.

Return on Investment

Overall, it sure makes social media easy to deal with, and in a very economical, easy-to-understand way for the user.
We've been able to optimize the best time of day to post and inc. reach.

Alternatives Considered

TweetDeck

While you can use TweetDeck with other social networks, its primary focus is on Twitter, and they’ve developed a robust feature set to cater to managing Twitter. If your business is multi-networked, then you'll need Buffer.

Likelihood to Recommend

I always recommend Buffer to organizations as a timesaver. The ability to schedule posts for 3 different networks and customize it to each network is fantastic. The free option is perfect for small organizations with only 3-4 networks.

Stop wasting time and Buffer your business.

Overall Satisfaction with Buffer