Best tool for small organisations
May 26, 2021

Best tool for small organisations

Ameer Hamza | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

We currently use buffer to schedule and automate our social media posts. It's used by our Marketing, HR and Corporate Communication departments. It helps us manage our content calendar for all our social media pages with one easy-to-use dashboard. The analytics feature also helps us understand what kind of content works and what doesn't work.
  • Scheduling
  • Analytics
  • Social media management
  • Posting GIFs is not possible.
  • Posting videos is inconvenient.
  • UX could be better.
  • Increased efficiency
  • Reduced time
  • Faster coordination
  • Workflow improvements
Both Hootsuite and Buffer are excellent tools but they both target different users. If you're an individual user, small firm, or non-profit and you want to simplify your social media challenges, then Buffer is likely your best option. Hootsuite on the other hand is more likely to be used by bigger companies who want more integration and tools and are willing to pay a premium for them. We selected Buffer after comparing its capabilities and cost and came to the conclusion that it was the best for our requirements.

Do you think Buffer delivers good value for the price?


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Did Buffer live up to sales and marketing promises?


Did implementation of Buffer go as expected?


Would you buy Buffer again?


Buffer is simple to use with no frills attached. It's all business.
I have yet to need support for Buffer. It has worked perfectly for me.
Buffer is well suited for those who are looking for a simple user experience without all the bells and whistles. It lets you focus on what's most important, sharing social media posts, analytics and can easily support a small team. It's the best service for people looking to manage social media but does not have a ton of resources to devote to it. If you are looking for a tool that can help you monitor your feeds and track topic searches, you might have to look elsewhere.

Buffer Feature Ratings

Content planning and scheduling
Content optimization
Workflow management
Not Rated
Campaign success analytics
Role-based user permissions & privileges
Mobile access