Overall Satisfaction with Buzzsumo
As a content executive at a marketing agency, I was responsible for pitching and writing content for clients. I used Buzzsumo as part of my research process to see what was being discussed around a particular topic across Facebook, LinkedIn, Twitter, Pinterest and Google. From this I could determine the topics and tone of content that would resinate with my target audience (as well as which channels would be best to distribute it through). It also identifies "influencers" in the industry, which helps with influencer outreach on social media. I have also used it to see what titles and keywords are popular so that I can shape my own blog titles to attract more traffic.
- Identifying social influencers
- Content alerts
- Gathering popular content
- Always brings up articles by the same authors (favours influencers)
- Not always easy to search keywords - often get articles that are irrelevant
- Cannot search for Instagram influencers
- Increased social media presence
- Improved social strategy