Item: Canto
Rating: 10
Author: Michelle McKinley

Overall Satisfaction with Canto

Use Cases and Deployment Scope

We use Canto in the Marketing, Employee Sucess, IT, and Training departments. All employees can access a photo portal with all our employee event photos. They love the facial recognition tool and can easily search their name. The Training Department uses it to house and keeps the same links for training provided to our stakeholders. In marketing, we keep all our photos and video files. It's 10000% better than using our share drive to hint for high-resolution photos. This alone has saved our team members many hours a week.

Pros and Cons

Pros

Maintaining file integrity with version control.
Ease of Use - It's very intuitive.
Link sharing is very easy. Share one or multiple images or collections easily.
User portals are customization and are very handy for many use cases.
Customer service is really good.
Keeps meta data with the file. You don't lose any keywords that you add.

Cons

Easy to do things, but many different ways to do it. Sometimes that makes things a little difficult because there are a lot of ways to do things.
On boarding was a little rocky, but I think that was specific to our specialist.

Return on Investment

There is a positive impact on ROI in the marketing department, as the amount of time spent going through large photo files has been cut drastically.
400 employees looking through a share drive and spending 3 hours after every event trying to view all the photos and waiting for them to load. 3 events a year equals 3,600 hours saved.
No negative impact.

Alternatives Considered

Brandfolder, Bynder Enterprise DAM, Widen Collective and Ex Libris Aleph

Canto had the best features compared to the price of anyone and met our essential needs of ease of use, portals, meta data completeness. Libris came close to Canto in these features, but overall, canto won with pricing terms and portals. Brandfolder was a contender as well but was price prohibitive in comparison.

Support Rating

Every time we have reached out to them, I have been pleasantly surprised. The go on with you and they help you step by step and remote in so they can see what you see. Not just that, but they will go a step beyond and help make sure that you know features that you might not be using. Their emails are good and they do follow up regularly to make sure everything is being used to the best of its advantages.

I'm only taking one away for the onboarding specialist that we worked with.

Key Insights

Do you think Canto delivers good value for the price?

Yes

Are you happy with Canto's feature set?

Yes

Did Canto live up to sales and marketing promises?

Yes

Did implementation of Canto go as expected?

Yes

Would you buy Canto again?

Yes

Other Software Used

Salesforce CMS, Marketo, Hootsuite

Likelihood to Recommend

Canto is ideal for anyone who manages or accesses large files. We wanted to access these files in a faster fashion and that was what brought up the need for a document asset management (DAM) tool. It was quick to see how many other uses Canto provides. I would say every company of a certain size needs a DAM, and even more, efficiency is created if you are in a creative type position, like an ad agency or a group that has a lot of editing to a single document.

Comments

Please log in to join the conversation

Canto is the bomb.com Highly recommend to anyone in need of a DAM solution