Chartbeat remains the gold standard in tracking realtime web traffic
December 15, 2020

Chartbeat remains the gold standard in tracking realtime web traffic

Kurt Gessler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Chartbeat

Newsrooms across Tribune Publishing use Chartbeat for not only realtime metrics, at which the product excels, but also for longer-lens analysis, tracking engagement KPIs like scroll depth, quality pageviews and average engaged time over time and after changes. The product's scalable dashboards and the heads-up display overlay are the most frequently used metrics tool by audience teams. Great product. Great customer support.
  • Realtime metrics
  • Source tracking
  • Analytics
  • Advance queries tool could be easier to use and more intuitive
  • Best realtime tracking tool for page engagement and overall site engagement
By making changes in headlines, design, display and visuals, we are able to consistently optimize the homepage experience -- key to subscriber growth and retention -- for engagement and usability. If a piece of content is under-performing, we see it now and can take immediate action, making changes or swapping it out.
Chartbeat's primary tools -- the editorial dashboard and its heads-up display -- are world class. It also offers a good multivariate headline testing tool. It has a solid mobile app. We use its API to power many other features, including content recommendation. However, advanced queries has good data but needs a better user interface.
We use Chartbeat to optimize our web content performance in realtime mostly to guide programming decisions involving the daily content creation cycle. That's at the heart of the tool. The source tracking feature, however, is an under-appreciated realtime aspect. You know immediately not just that something is doing well, but why it's doing well. Invaluable.
Use of Chartbeat's reader engagement metrics has not changed the type of content we publish on Tribune Publishing websites, but it did change how we look at that content and allowed us to measure and think of success differently. Plus, Chartbeat's beaconing approach just provides better engagement data in some cases.
Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.
Google Analytics Premium, Epsilon PeopleCloud (Agility Harmony), Adobe Analytics
It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.