Productive churn insights early in the journey
September 27, 2018
Productive churn insights early in the journey
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ChurnZero
We just recently started using ChurnZero (about 2 months ago) and while we still need more time with the product, we are already getting some good insights. ChurnZero has allowed us to better focus on customer behavior and features adoption as well as helping us to better aim our messaging and campaigns to prevent churn. ChurnZero support during the implementation phase, and after, has been superb. The answers provided were very professional (not canned responses). While it’s still early in the process, we are already utilizing many aspects of the product like churn score and risks, segmentation and automated alerts and playbooks.
Pros
- Mapping of events and features adoption to learn about product engagement.
- Good segmentation system that allows the granularity of addressing the relevant end customers with the relevant messages.
- Rather simple integration and implementation process.
Cons
- Better insights / prediction engine that can detect anomalies.
- Integration with external BI tools.
- More in-app messaging options.
- While it's still early, from the insights we got already we are certain that we will manage to lower our churn.
Both Strikedeck and ChurnZero fit our needs. We choose to go with ChurnZero because it had a simpler, more intuitive interface and better pricing. After we purchased we also learned that their implementation team is very cooperative, even [beyond] our expectations. We are glad we chose them and will recommend others to evaluate them as well.
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