Item: Constant Contact
Rating: 8
Author: Rachael Ossovicki

Use Cases and Deployment Scope

Constant Contact is great for small businesses to do email marketing. There are CRMs/Email software for certain industries. Constant Contact can cater to any industry and gives you the flexibility to create responsive, exciting emails. The analytics are pretty robust as well compared to other software I have used for email campaigns.

Pros and Cons

Great reporting within the system
Flexible design
Can sort out lists very specifically
Easy to use
Spam filters work great, and checking for broken addresses

Pricing is a tad high
The templates aren't truly that flexible
Some CRMs offer email campaigns that are industry specific
No built out content for industries

Return on Investment

Driving customers to fill out forms, engage on website, etc.
Keeping your business top of mind
Every company needs digital marketing

Alternatives Considered

Mailchimp

Mailchimp and Constant Contact can really stack up against each other but I feel the reporting and delivery rate was way better with Constant Contact.

Other Software Used

Airtable, Trello, Adobe Illustrator CC, Google Tag Manager, Google Analytics, Vyond (formerly GoAnimate)

Likelihood to Recommend

I loved using this product, and overall it checked the boxes for all of our email campaign needs. We also had a very high delivery rate with this product. I think this product is well suited for a small business or even for a freelancer. If you are a big enterprise, there is likely a CRM that has email campaigns built in.

Constant Contact checks most of the boxes!

Overall Satisfaction with Constant Contact