Constant Contact makes email outreach easy and classy
Jason Carlage | TrustRadius Reviewer
December 14, 2019

Constant Contact makes email outreach easy and classy

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Constant Contact

Constant Contact is used to send email campaigns to current and prospective customers. It allows us to send an email with a variety of fonts and images to hundreds or even thousands of contacts at once, and provides helpful analytics such as open and click rates. We can use email templates or we can copy the same campaign over and over, saving us time from having to recreate what we've done.
  • Ease of use. It's quick and easy to create campaigns, and once they've been created it's even easier to use them again.
  • Uploading lists of contacts. You can quickly upload a list via Excel or CVS file.
  • The fee structure is based on the number of contacts, so rather than store all of our email contacts on Constant Contacts, we try to add and delete lists to keep the monthly cost down. This can be slightly tedious for the cost-conscious company.
  • While there is a 60-day free trial, there is no free version for extended use. For the small business, a longer free version during lean months or for further analysis would be helpful.
  • Ease of use has saved marketing hours and made the life of the marketing manager a lot easier. Email campaigns can look really sophisticated just by using a few simple templates, and campaigns can be copied without having to recreate them.
  • Thousands of prospective customers have learned about our company and we've been able to stay in touch with them very quickly and efficiently with Constant Contact.
We've found the email templates and customer service to be top-notch. Mailchimp has great chat support but no phone support. We also utilize the survey features and the coupons significantly, which are options that we didn't find on Mailchimp. Mailchimp in our experience has been slightly more user-friendly and more cost-effective, but it doesn't offer as much functionality for our business as Constant Contact does.
Constant Contact is terrific for an organization with a marketing budget that would like to send out a variety of emails with visuals, videos, surveys and/or coupons. It's a quick way to reach thousands of potential and/or current customers at a reasonable price. However, for the startup or the company that is very concerned about budget, there is no free version and the monthly paid versions can be a bit more pricey than some comparable competitors.

Constant Contact Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability
10
List management
9
Triggered drip sequences
9
Dashboards
10
Standard reports
9
Custom reports
9