#1 most frequent
United States of America
49.0%1,073 installations of 2,188
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
Categories & Use Cases
Media
Who Buys & Uses Brandwatch
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
11.4%250 installations of 2,188
#3 most frequent
India
4.5%98 installations of 2,188
Great platform
Use Cases and Deployment Scope
We use Brandwatch for social listening insights - both for monitoring broad online conversation around certain topics or events, and for tracking brand mentions.
Pros
- Comprehensive data set - a huge amount of information is being captured and condensed effectively
- Multiple data visualisation options - really customisable dashboards
- Shareable links - it's really handy being able to share Live dashboards with colleagues who don't have a Brandwatch account.
Cons
- The overall UX can be a bit overcomplicated - it sometimes feels that there would be a cleaner way to do things
- Integration with other social analysis platforms would be amazing if ever possible
- The export feature can be a little hit and miss - it would be useful if it flagged which parts of a dashboard weren't going to be exported
Return on Investment
- Enhanced understanding of the social landscape for teams that don't work with it directly, leading to better collaboration.
- Able to provide senior leadership with tangible, numerical data on how often our brand is appearing in the contexts we want (or don't want) leading to more trust in the value of our social media KPIs.
Usability
Alternatives Considered
Emplifi
Other Software Used
Emplifi, Looker Studio, AnswerThePublic
Highly Recommend
Use Cases and Deployment Scope
We use Brandwatch to help capture Crisis, and keep track of the conversation. As well as see how people talk about our Brand, our LTO's, and our Campaigns.
Pros
- Iris + AI
- We can really get down to the niche of conversation
- Components to chose from
Cons
- AI chat within the dashboard to help pinpoint trends easier
- AI within tag + category writing
- A more accurate sentiment
Return on Investment
- It has helped when deciding on what LTO's we should bring back -- Hot Orange Chicken
- It has helped on connecting the dots when it comes to sentiment on our LTO's and then how that relates to our portion perception
- Where we should be talking to our guests on
Usability
Alternatives Considered
Sprout Social, Emplifi and Sprinklr Social
Other Software Used
Khoros Social Media Management, CRM and Deals for Zendesk
Brandwatch is certainly the most dynamic and well supported Social Insight platform available today
Pros
- Highly programmable setup allows for deep categorisation of social and online conversation data.
- Useful and clear UI that allows easy access to granular reporting.
- Highly responsive and knowledge support and account management teams.
- Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.
Cons
- The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.
Return on Investment
- Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
- We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.
Excellent for an omnichannel strategy - with a birds-eye view!
Use Cases and Deployment Scope
We use Falcon to schedule social content posts across Facebook, Instagram, Twitter, Linkedin, etc., to support our business's omnichannel strategy. Which is ideal for supporting our marketing mix. Most recently, we have been experimenting with Linkedin carousels to make our content more stackable. Falcon plays a crucial role in making it efficient to deliver to the different channels.
Pros
- The user interface is intuitive and slick
- It can send content to a variety of social channels
- It allows is to schedule in advance and reduce duplication of effort
Cons
- It doesn't offer a free trial
- The mobile view does lack features
Most Important Features
- Social media integrations
- Scheduling tool
- Analytics for optimisation
Return on Investment
- Increase brand awareness
- Time saving
- Optimise social content
Other Software Used
Magnolia
Very pleased with Brandwatch
Pros
- Filters textual data
- provides excellent options in terms of dashboards
- very efficient and timely data downloads
- quick response from the support team
Cons
- I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
- I would like to see a more comprehensive historical data pull
Most Important Features
- Ease of use
- Speed
- reliability
Return on Investment
- Very productive research tool
- Training students to use tool when they leave our school
Alternatives Considered
Nuvi and Meltwater Media Intelligence Platform
