TrustRadius: an HG Insights company

Brandwatch

Score8.2 out of 10

160 Reviews and Ratings

Get a Demo

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Categories & Use Cases

Media

Brandwatch

Reviews

What users are saying about Brandwatch.
View all reviews

Highly Recommend

Incentivized
Brittney CamargoView profile
Social Listening Analyst in Marketing at Panda Restaurant Group (51-200 employees employees)

Use Cases and Deployment Scope

We use Brandwatch to help capture Crisis, and keep track of the conversation. As well as see how people talk about our Brand, our LTO's, and our Campaigns.

Pros

  • Iris + AI
  • We can really get down to the niche of conversation
  • Components to chose from

Cons

  • AI chat within the dashboard to help pinpoint trends easier
  • AI within tag + category writing
  • A more accurate sentiment

Return on Investment

  • It has helped when deciding on what LTO's we should bring back -- Hot Orange Chicken
  • It has helped on connecting the dots when it comes to sentiment on our LTO's and then how that relates to our portion perception
  • Where we should be talking to our guests on

Usability

Alternatives Considered

Sprout Social, Emplifi and Sprinklr Social

Other Software Used

Khoros Social Media Management, CRM and Deals for Zendesk

Great platform

Incentivized
Verified User
Employee in Social Media (10,001+ employees employees)

Use Cases and Deployment Scope

We use Brandwatch for social listening insights - both for monitoring broad online conversation around certain topics or events, and for tracking brand mentions.

Pros

  • Comprehensive data set - a huge amount of information is being captured and condensed effectively
  • Multiple data visualisation options - really customisable dashboards
  • Shareable links - it's really handy being able to share Live dashboards with colleagues who don't have a Brandwatch account.

Cons

  • The overall UX can be a bit overcomplicated - it sometimes feels that there would be a cleaner way to do things
  • Integration with other social analysis platforms would be amazing if ever possible
  • The export feature can be a little hit and miss - it would be useful if it flagged which parts of a dashboard weren't going to be exported

Return on Investment

  • Enhanced understanding of the social landscape for teams that don't work with it directly, leading to better collaboration.
  • Able to provide senior leadership with tangible, numerical data on how often our brand is appearing in the contexts we want (or don't want) leading to more trust in the value of our social media KPIs.

Usability

Alternatives Considered

Emplifi

Other Software Used

Emplifi, Looker Studio, AnswerThePublic

Brandwatch is certainly the most dynamic and well supported Social Insight platform available today

Edward James BassView profile
Co-Founder & Director in Research & Development at EntSight (1-10 employees employees)

Pros

  • Highly programmable setup allows for deep categorisation of social and online conversation data.
  • Useful and clear UI that allows easy access to granular reporting.
  • Highly responsive and knowledge support and account management teams.
  • Company is clearly committed to evolving their platform for their clients as well as being responsive to their recommendations.

Cons

  • The UI sometimes struggles with larger categorisation sets but this can be worked around by exporting to Excel and creating your own graphs there.

Return on Investment

  • Our business is hugely dependent on Brandwatch Analytics as it is our core technology and so the ROI is clear.
  • We have been able to work with the Brandwatch Analytics team to develop new solutions built on the platform and they have always provided excellent support.

Excellent for an omnichannel strategy - with a birds-eye view!

Incentivized
Ellis DevineView profile
Marketing Executive for UKI & Nordics in Marketing at Magnolia (51-200 employees employees)

Use Cases and Deployment Scope

We use Falcon to schedule social content posts across Facebook, Instagram, Twitter, Linkedin, etc., to support our business's omnichannel strategy. Which is ideal for supporting our marketing mix. Most recently, we have been experimenting with Linkedin carousels to make our content more stackable. Falcon plays a crucial role in making it efficient to deliver to the different channels.

Pros

  • The user interface is intuitive and slick
  • It can send content to a variety of social channels
  • It allows is to schedule in advance and reduce duplication of effort

Cons

  • It doesn't offer a free trial
  • The mobile view does lack features

Most Important Features

  • Social media integrations
  • Scheduling tool
  • Analytics for optimisation

Return on Investment

  • Increase brand awareness
  • Time saving
  • Optimise social content

Other Software Used

Magnolia

Very pleased with Brandwatch

Incentivized
Gary WilcoxView profile
Professor in Corporate at The University of Texas at Austin (5001-10,000 employees employees)

Pros

  • Filters textual data
  • provides excellent options in terms of dashboards
  • very efficient and timely data downloads
  • quick response from the support team

Cons

  • I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
  • I would like to see a more comprehensive historical data pull

Most Important Features

  • Ease of use
  • Speed
  • reliability

Return on Investment

  • Very productive research tool
  • Training students to use tool when they leave our school

Alternatives Considered

Nuvi and Meltwater Media Intelligence Platform

Related Products

Products similar to Brandwatch that may also meet your needs.
All comparisons
MutualMind (discontinued)
CompareLearn more
Salesforce Marketing Cloud Social Studio (discontinued)
CompareLearn more
Sysomos Heartbeat, now part of Meltwater Social
CompareLearn more
Social Data Intelligence SM2
CompareLearn more
Visible Intelligence, discontinued
CompareLearn more
Meltwater Buzz Unpublished
CompareLearn more
Emplifi
CompareLearn more
Ipsos Synthesio
CompareLearn more
Quid
CompareLearn more
Onclusive Social
CompareLearn more
Infegy Atlas
CompareLearn more
Social Suite by Reputation.com
CompareLearn more
Talkwalker by Hootsuite
CompareLearn more
UNICEPTA
CompareLearn more