Item: D&B Hoovers
Rating: 10
Author: Susan Primm

Use Cases and Deployment Scope

Challenges D&B Hoovers addresses is finding the appropriate contacts within the right organizations in one place. The opportunities we see using D&B Hoovers is focusing on our target market through the Bombora Intent add-on, thus allowing our business development team to call on the right organizations at the right time.

Pros and Cons

Recent & Relevant News Articles
Contact Information
Size of Organization
Parent/Child Relationships

None, best tool on the market

Return on Investment

Dramatically reduced research time for business development
Bombora Intent gets me to the right prospective client at the right time
Increased marketing efforts reaching a new target market for the organization

Company Data

Annual revenue, location and Bombora Intent are the most used fields for me - have made life so much easier and work with greater efficiency as a result.

Contact Data

I just put in the title and it comes up with appropriate person, I used to validate the information through LinkedIn but I don't even have to do that now because I trust the information D&B provides me.

Alternatives Considered

ZoomInfo and Apollo

D&B had more information, the tool was easier to use and it was significantly less expensive that ZoomInfo. Apollo did not hold a candle to D&B.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

Yes

Would you buy D&B Hoovers again?

Yes

Other Software Used

LinkedIn Sales Navigator

Likelihood to Recommend

D&B Hoovers is a great tool for new business development and building a piece of business that did not previously exist - currently using the tool to fast track a piece of business at my company - D&B is easy to use and expedites the business development process. An organization that is not growing their business would be the only scenario where I could see D&B not being utilized.

D&B Hoovers is Money for Business Development

Software Version

Overall Satisfaction with D&B Hoovers