Great tool for the Salesforce-centric organization
Jerry van Dalen Jr. | TrustRadius Reviewer
June 07, 2018

Great tool for the Salesforce-centric organization

Score 9 out of 10
Vetted Review
Verified User
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Overall Satisfaction with Data.com

Data.com is used in our organization to scrub contacts within Salesforce. After a meeting or demo we might have names, but no emails, or vice verse. Perhaps the name of a decision maker was mentioned, but no contact information was shared. Data.com helps us fill in the gaps. We also use it as we add accounts into Salesforce. Data.com is very useful because it includes annual revenue, legal name, and addresses along with the accounts that one imports. This cuts a lot of research time from my schedule and helps our sales team give the correct price book to our customers.
  • Provide full contact details of an account contact.
  • Provide industry and annual revenue data for accounts.
  • Often provides several options when adding a new account. That is, to add the headquarters or branch, or associated company.
  • It is not as clear how to use Data.com in Salesforce Lightning. If this was as clear as it was in the previous UI experience, it might be more useful.
  • Sometimes smaller accounts will have duplicate entries in Data.com so that it may confuse the user to pick the correct account.
  • Adding new contacts from an account that product contact search results that do not directly correspond to the account. This happens especially when the account has a rather common name.
  • It does an excellent job of creating a more complete picture of an account and key contacts.
  • Helps clarify the key contacts. Sometimes all you get is a mumbled name on a call that might be very important. Data.com allows for a quick search and identification of the contact that would have been lost otherwise.
  • Even helped us begin sending marketing assets to customers of our partners that share a need overlap.
I have only been exposed to Data.com in this solution category. I am familiar with other comparable names, but since we are Salesforce-centric, Data.com is the tool of choice.
Our team mostly generates reports based on the IT or finance contact of a particular organization. When the lists are too long, then we apply filters based on the authority level of their title positions.
A great tool to further populate the information on a prospect account or contact. Also serves as a good tool for more general prospecting. You can basically find any company from a name or website and begin prospecting through that. Not so good if you want to build an email list. This is not the intended use for the solution.

Data.com Feature Ratings

Advanced search
8
Identification of new leads
9
List quality
7
List upload/download
Not Rated
Ideal customer targeting
8
Load time/data access
10
Contact information
8
Company information
8
Industry information
7
Lead qualification process
9
Smart lists and recommendations
Not Rated
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
Not Rated
Data hygiene
8
Automatic data refresh
6
Tags
Not Rated
Filters and segmentation
9
Sales email templates
Not Rated
Append emails to records
10