Best Addition to Your Salesforce Toolbox
Updated December 03, 2015

Best Addition to Your Salesforce Toolbox

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • MassEffect
  • MassImpact
  • ReassignOwnership
  • Single Table Deduplicator
  • MassLeadConvert
  • Lead2ContactDedupe
  • Find / Report ID's

Overall Satisfaction with DemandTools

DemandTools is used to mass edit Salesforce records to support the Sales team. We use it for a variety of tasks - including uploading new data with PeopleImport, standardizing data, de-duping Salesforce, reassigning accounts/contacts when we realign territories. Currently, I'm the only user as we only have one Admin. I am looking to work with it more regularly and have set data-maintenance tasks on a regular basis.
  • Data Standardization - it's a truly beautiful thing using this tool. There's more than one module that will let you update every record in the system if you have to, or you can filter it down to only update records that match particular criteria.
  • Data Maintenance - At least 10% of our database is duplicates. DemandTools works wonders in helping us clean those up. Especially helpful are the Lead2Contact and Lead2Account deduplication tool. We use these most in correlation with our marketing automation tool which creates new records as leads if the email address doesn't match. Running a quick scenario in Lead2Contact will merge the new leads with existing contacts without losing data.
  • Data Format - The ability to format my data uniformly brings joy to my OCD heart. Built in to the software are programs for North American businesses to standardize information. Phone numbers, states, countries, addresses, etc.
  • Better scheduling of tasks. This is something I would like to do but I haven't figured out how to do it yet
  • Better UI - I feel like I'm in the 90s or early 2000s
  • Ability to use punctuation in things - like searching for all accounts with a comma in them or a semi colon
  • Increased employee efficiency from data standardization / deduplication
  • Faster touches on leads with the list importing tools
  • Cleaner data (see increased employee efficiency) which makes for a happier admin
We went with DT because it met our needs at the time and was very cost effective. Cost is based completely on the number of users, so you're only going to pay for how many users you have (even though actual licenses to the software are dependent on how many you want - we just have one). Also, Salesforce Data Loader is really hard to use and their data importing functions are awful.
If all you need is one aspect of the functionality, maybe it isn't the best - there's probably a cloud solution out there that will fit your need. But nothing - and I've reached out to the Salesforce Admin community about it - compares to the functionality and cost. Sure, there are tons of cloud dedupe tools out there - and a lot of them are pretty cool. But they don't have the additional functionality of DemandTools, like reassigning objects (any object), or mass-editing data. Additionally, DemandTools touches basically every Salesforce object. Most other solutions are limited to what objects they can interact with.

Using DemandTools

1 - I am the only one who uses DemandTools. I am our CRM Administrator and Marketing Coordinator. Around 30% of my job is managing the CRM (Salesforce). DemandTools & its sister product People Import have provided me with significant time savings and have greatly improved the ability for me to fulfill all the roles of my job.
I'm the only one that uses it, so I'm the only one that supports it. DemandTools customer service is very prompt so if I have an issue, I just open a case and they have generally gotten back to me in a matter of two hours or less. No internal support necessary
  • Deduplication
  • Reassigning Territories (I do this at least once a quarter with over 100,000 accounts)
  • Modifying data formatting - like addresses. Or populating missing info (like if the Country should be USA but is blank)

Evaluating DemandTools and Competitors

  • Price
  • Product Features
Price was probably the biggest one. DemandTools provides the biggest bang-for-our-buck. It offers so much functionality for the same price that other vendors offered only one piece of functionality. Going into the decision, there was no prior experience from anyone. Perhaps a "I think the admin at XYZ company uses this," but that was about it. The Salesforce Admins I knew all pushed me to using DemandTools.
Maybe try to find some other vendors just to truly understand what the offering is. We've been with DemandTools since January of 2014, so I'm sure the software world has changed. At the time, it was definitely the best. It continues to have a very strong reputation amongst the Dreamforce crowd.

Using DemandTools

It's an old-school UI, but the training they provide is great so you get to learn how to properly use every module.
Like to use
Easy to use
Technical support not required
Well integrated
Feel confident using
Lots to learn
  • Merging. So much better than the SF UI!!
  • Running the same scenario over and over - once you set it up, you can just reuse it over and over. Especially helpful for things you do routinely, like formatting address or reassigning things.
  • Scheduling things to run at regular intervals is hard