Drift has been key to driving leads into our funnel
November 09, 2022

Drift has been key to driving leads into our funnel

Alex Lowe | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Chat
  • Email

Overall Satisfaction with Drift

We use Drift in two capacities. First, with the website chat bot. We've created a few strategies across our site to use Drift as a form of lead capture & nurturing. Based on which page the site visitors are on, we'll offer different types of content and the ability to submit their contact information for outreach. We're seeing Drift contribute many MQLs at the top of the funnel and has become one of our best converting sources of pipeline and bookings. We also use Drift email to comb our unmanned inboxes to flag any customer or prospect email responses to our marketing communications.
  • Lead Capture
  • Lead Nurture
  • Engage Site Visitors
  • The bot creation can feel clunky at times
  • Bot targeting
  • Integrations with Marketo & Salesforce
  • Strong customer support
  • Driven on average 40 more digital leads per month to our sales team
  • Drive seven figures of bookings
  • Improve website scores by making our static pages more interactive
Drift is the only tool like this that I have personally worked with. I brought it over from one organization to my current one. Has continued to meet my needs. The two tools above are ones that have been presented to me but haven't swayed me away from Drift

Do you think Drift delivers good value for the price?


Are you happy with Drift's feature set?


Did Drift live up to sales and marketing promises?


Did implementation of Drift go as expected?

I wasn't involved with the implementation phase

Would you buy Drift again?


Drift is great if you're looking to add another method to convert site visitors into leads. Additionally, nurturing site visitors with content to keep them engaged. We also use it as a means to capture customers looking for support. If you have a BDR team, having live agents can create a better experience and a more Qualified lead too.