THE game changer for sales teams
September 16, 2022

THE game changer for sales teams

Kieran Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Gong

We use Gong right across our organisation, but the main place it's used is in our Sales. The first exposure any rep gets to Gong is during onboarding, as we have created best practice libraries for them to see and understand what best-in-class looks like for our sales calls. After that, our managers use Gong to coach and provide feedback to reps on the score and give comments on a minimum of one call per week per rep.

Gong allows us to know what reps and clients are actually saying, allows our product marketing team to get insights on features our prospects want to see, and also helps bolster our competitive analysis
  • Allows our sales leadership to coach our sales team
  • Helps new reps ramp up faster
  • Allows our marketing insights into what clients and prospects are saying
  • I am pretty happy with Gong overall, but the facility to make calls private can be a little cumbersome at times
  • Our ramp up time for new reps has reduced by 33%
On the calls side of things, you can pull out massive amounts of useful data very easily, which is exceptionally useful for my job.

I took a point off as some of the other areas, like the deal tab, are a little more complex and not as easy for reps/managers to dip in and out of without a robust training session
Gong has allowed us to understand the main objectives that our reps come up against and help develop training sessions around those specific issues. On our deals side, using the data-backed insights, we have been able to see how many DMs we need in a deal for it to have a higher close percentage, how many touch points on average it takes, etc., which are all very useful.
  • Refract and an Allego company
I believe that Gong blows refract out of the water not only in the functionality but also with the level of insights and data you can get from Gong.

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If you have a scaling sales team, then Gong is the perfect partner in that scaling motion, as it allows you to know exactly what is being said, pressure test your GTM strategy, and your product market fit. For example, when our messaging shifted during the pandemic, using Gong allowed us to measure whether reps were adopting the new messaging quickly and to highlight high-performing reps by sharing call snippets, etc.