Item: Gong
Rating: 9
Author: Verified User

Overall Satisfaction with Gong

Use Cases and Deployment Scope

We've implemented Gong to assist the sales team in organizing their day to day prospecting activities by utilizing the Engage feature. This has helped not only with consistent outreach efforts, but also tracking which contact methods are most effective in reaching sales prospects. Additionally, the AI notetaker feature has been a huge value add allowing the sales representatives focus on the client during an in person or virtual meeting rather than rushing to scribble notes down. The transcriptions from these calls are very helpful in sending a follow up email after the meeting concludes to provide the client with an overview/next steps of what was just discussed.

Pros and Cons

Pros

Engage feature, specifically personalizing flows.
Automated email outreach keeping outbound activity organized and consistent.
AI notetaking and call transcriptions
Gong analytics to see which outreach methods are more effective than others.

Cons

The accuracy of the AI Notetaker could be improved, specifically the transcribed calls as they contain many spelling/grammar errors.
Integration with LinkedIn isn't as seamless as it is with Salesforce, specifically when identifying contacts to send connection requests to.
The Gong mobile app is convenient, but lacks some of the features of the desktop version (unsure if there's a fix here)

Return on Investment

Time management
Analytical data gathering on which outreach methods are most effective
Personalized outreach to targeted industries making messaging come off as authentic and not scripted.

Usability

I rated Gong an 8 out of 10 because overall I think the technology is valuable and comes in handy. From an individual contributor's perspective the insights are helpful to know where to target and what topics to focus on during outreach to prospects. From a managerial perspective this is helpful giving the leader a high level overview of the industries their team is targeting so meaningful conversations and coaching may take place.

Relevant and Accurate Insights

Gong has been helpful in client engagement with the market trends and highlights that are provided. This has assisted not only myself, but the rest of our team in formulating email campaigns, elevator pitches and overall relevant information to our target audience. This has also been educational in bringing our team up to date with the market trends and data provided.

Market Trends

Gong has greatly assisted me in customer engagement and targeted outreach as I'm not kept within one target industry. Given the current state of the economy and how it affects my clients differently, I'm able to identify buying trends allowing me to focus my efforts towards industries/clients with higher buyer intent.

Key Insights

Do you think Gong delivers good value for the price?

Yes

Are you happy with Gong's feature set?

Yes

Did Gong live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Gong go as expected?

I wasn't involved with the implementation phase

Would you buy Gong again?

Yes

Other Software Used

Bullhorn ATS & CRM, Salesforce CMS, Microsoft 365

Likelihood to Recommend

Gong is well suited for literally anyone in Sales that is aiming to increase their outbound activity to prospects and clients. The tool is helpful in organizing daily activity while maintaining a consistent flow of touchpoints to the target audience. Specifically, email campaigns can fall by the wayside if a cadence is not stuck to. The to-do list within Engage is helpful for reminders of when to make phone calls and reach out via LinkedIn between emails sent.

I think Gong is specifically tailored to sales representatives whereas someone in customer service/success might not find it as effective.

Gong Feature Ratings

Comments

Please log in to join the conversation

Newer Gong User - Staffing