Excellent Conversation Insights for Improvement

Gong allows leadership visibility into Sales calls for coaching purposes where there was limited information before. The team enjoys the automatic recording and notetaker for summaries, allowing them to more intently listen to their prospects and address their pain points.
Leadership can more effectively coach the team by segmenting calls into streams by keywords, topics, and call titles to more effectively coach on some of the difficult points our reps face in their calls, specifically around competitors and pricing.

It has definitely provided actionable insights as we've been working on understanding how reps approach different calls related to different pipeline stages. It allows us to see very clearly what's happening and how we can improve the reps' abilities to successfully move the needle with the most critical opportunities in their pipeline.

We haven't looked much into the market insights at the moment as it's not a mission critical use case for us right now, however, I assume it will be extremely useful as the reps look for more content and insights around better follow ups and the trends they need to address to successfully upsell their customers.