Great program but could use a few tweaks
October 03, 2019

Great program but could use a few tweaks

Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ad Manager

We use it to track how our ads are performing on different websites and platforms. It has really helped us condense our reporting and information, we can now use just this one program rather than different programs to track clicks, demographics, opens, etc. It saved us money by allowing us to condense into one program.
  • Condenses Information
  • Tracks clicks and opens
  • Gives demographic info
  • A little tricky to use at first. Could have better training options
  • Would love for even more information to be provided
  • Better mobile version
  • Condenses programs which saves money
  • Inexpensive compared to other similar programs
It allows me to find exactly the information I am looking for in one place. It allows me to share that data with others both internally and externally. There is a mobile version and though it isn't as good, it helps for when I am out of the office or traveling.
Well suited for any office using Google programs, but not as great for Mac/Apple users. Also great for desktop versions but not if you need to use the app or mobile version. Great for companies on a budget and smaller companies as well. May not be as suited for huge major companies with a lot of campaigns running at the same time.

Google Ad Manager Feature Ratings

Ad campaign creation
7
Ad deployment
6
Display advertising
7
Ad display and retargeting segmentation
7
Sequence targeting
5
Data Transfer
7
DSP integration
7
Ad dashboards
7
Ad performance reports
8
Ad conversion tracking
7
Ad attribution reporting
9
Cross-channel ad management
8
Ad forecasting and optimization
8